Ahhh, the time is here again. Forget Valentine's Day, the 2012 Sports Illustrated swimsuit issue has hit newsstands across the country, and fellas everywhere are cheering -- ogling over 19-year-old cover girl Kate Upton.
I know it's easy to get distracted. But HELLO, we can't forget what this is all really about, right? THE SWIMSUITS, ladies! This issue is really for us!
The $180 style Kate's rockin' on the cover from Suit Yourself Bikinis is a little too covered-up for my taste. Not enough side boob going on. That, and who actually wears bottoms that don't require a total "bare floor" waxing these days?
OK. Kidding. Maybe it's my jealousy talking. While I may not be the biggest fan of the cover suit, the ones inside the magazine do actually pique my interest. See the rest of the Kate's spread (get your mind out of the gutter) here:
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It's really hard for me to accept the notion that swimsuit season is just around the corner. Hell, I'm still working on getting rid of those few extra holiday pounds. While I may not be ready for wet summer fun, it seems like the Kardashian gals are. Yesterday, Kim tweeted a sneak peek of her fresh out of a photo shoot wearing one of the suits from their Spring Kardashian Kollection swim line at Sears. Let me tell you something, from what I can see -- I adore it. Can you say sexy?! Kim looks dynamite.
Those Jersey Shore kiddos really know how to make some dollar dollar bills, y'all. Snooki and the Situation have all kinds of clothing and accessories lines (and 

Here's something totally new in the swimsuit world.
White bikinis are wonderful for many reasons, especially if you're a white girl. That's a tanning reference and not a racial one. They used to call me "pale legs" at the town beach. But when I showed up in that white bikini from J.Crew, for the first time in my life I actually looked bronze. That white bikini is more like a grey-beige now some 15 years later, so it's time to shop for a new one and I'm in luck: The white bikini is back!
Former supermodel Janice Dickinson isn't exactly known for her modesty.
Oh, heeeey, look -- Katie Holmes in a bikini! This past weekend, the actress was photographed in Miami, wearing pink shorts and a maroon bikini top, while playing with daughter Suri in the surf. The Cruise fam was in Florida, while dad Tom worked on Rock of Ages.