Everyone's wearing PRVCY Jeans these days — Taylor Swift, Kim Kardashian, Lauren Conrad, Lindsay Lohan, Jessica Alba, Eva Longoria, Jennifer Lopez, Miley Cyrus, Katherine Heigl, Katy Perry, Ellen Pompeo, Paris Hilton, Cindy Crawford, and Jennifer Love Hewitt. Carrie Underwood even wore white skinny PRVCY Jeans to sing the National Anthem at the Super Bowl a few weeks ago.
So what's so special about PRVCY Jeans? Well, the Lifeline pocket was designed to tell the story of Carolyn Jones, CEO and Founder, who lost her mother to breast cancer. In her mother's last days, she encouraged Carolyn to find passion in her career. Carolyn soon after her mother's death left her corporate career to found PRVCY Jeans.
The lifeline design, to tell this story, is first flat to show Carolyn's complacency in her career, then takes a rough decline to show the loss of her mother, and finally skyrockets to illustrate Carolyn's discovery of true passion.
As one of its core initiatives, PRVCY has funded mammograms to women across the U.S. and has pledged to give back 10% of all sales proceeds to breast cancer awareness and free mammogram programs.
I like the charitable sentiment behind the brand. Of course, the price of these do-good jeans is steep, ranging from about $172 on up. I'm all for paying well for good jeans if they fit well, but that price tag's a little tall for me.
PRVCY "Chelsea" Studded Skinny Jeans (Greystone Wash), $216 at Bloomingdale's
PRVCY Malibu Hills Boot Cut (Butternut), $192 at Harmony Lane
What do you think of PRVCY jeans? What's the most you've paid for a pair of jeans?