#SuperProfesh: From the Big City to the ‘Burbs, Media Exec Flora White’s Style Helps Her Keep Her Edge

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 #SuperProfesh is all about highlighting the vibrant personal style of entrepreneurial women from every field and background, showing the world that a work uniform never has to be basic. For this special edition of #SuperProfesh, we got together with OxiClean™ to select working moms who are nailing it both at home and at the office, making them truly #SuperProfesh mamas.

Flora White has been making big moves. Literally. The full-time media exec recently left downtown Manhattan to relocate to a lovely old farmhouse in the bucolic suburbs of Westchester, NY with her husband Anthony and two young children — a move that initially felt miles away from her old life both physically and metaphorically.



Janine Ngai


Janine Ngai

“When I was a single girl in the city, I had a punky look going. I wore a lot of black and other dark colors,” Flora says. “But once I met Anthony, it was a whirlwind, from falling in love to getting married to finding myself living in the suburbs … Now my style is more chic.”



Janine Ngai

But even though she’s now a mom to two boys, 2.5-year-old Sebastian and 6-month-old River, Flora says it’s still important to maintain an edge. “I really do see myself as a cool mom. My life is hectic but staying stylish is so important to me.”



Janine Ngai

“That means wearing more colors and not shying away from white — even at home with my two little guys, who love to play and get dirty.”



Janine Ngai

Flora likes to work hard and play hard too! She adeptly balances her life as a high-powered city media maven and a suburban mom and wife — plus, she recently earned her MBA! Kind of makes the rest of us feel a little lazy, TBH.



Janine Ngai

Flora has a lot going on, so she’s picked up some tricks to streamline her life. “At the office, I feel more confident when I look professional and cool, so I’ve tightly edited my wardrobe, making it easy for me to grab and go.”    


Janine Ngai

“My family also wears a lot of white, which might seem crazy with two boys, but I love the look,” Flora says. “And I feel like we can do that, thanks to OxiClean™ White Revive™ … And I love that there’s no chlorine bleach.”    


Janine Ngai

At the end of the day, for Flora, it’s all about feeling fierce, fashionable, and comfortable. “Whether I’m in mom mode or work mode, my bring it on attitude reflects me and my cool style.”