Adidas' Latest Model Has Hairy Legs & Armpits & People Aren't Happy About It

adidas hairy legs model
Mainstream media has been doing a relatively decent job of challenging our narrow beauty "norms." Curvy women are more front and center than they've ever been, models of color are slowly (like, very slowly) being featured in major campaigns, and brands are on the hunt for diversity. Unfortunately, not everyone is ready to move forward. 

  • Athleisure brand Adidas found this out the hard way after featuring Swedish model/photographer Arvida Bystrom with her hairy legs on full display.

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    The fall/winter "Superstar" campaign was designed to fight typical beauty standards by featuring "icons of tomorrow" like models, activists, artists, and of course athletes. 

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  • The comments insulted everything from her appearance to womanhood in general, stating women "shouldn't" have hair there and are "nasty" if they do.

  • Oh good, 'cause we were **so** worried you wouldn't find us attractive. 

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  • Ah yes, because women totally don't naturally grow hair. She probably took pills to accomplish that look. 

  • Enough. 

  • But Bystrom, who rocks hairy armpits too, isn't letting haters get away with their comments and is using her platform to raise awareness on privilege.

    "My photo from the @adidasoriginals superstar campaign got a lot of nasty comments last week," she wrote. "Me being such an abled, white, cis body with its only nonconforming feature being a 'lil leg hair. Literally I've been getting rape threats in my DM inbox. I can't even begin to imagine what it's like to not posses all these privileges and try to exist in the world. Sending love and try to remember that not everybody has the same experiences being a person."

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  • While admittedly there was a ton of hate, many came to her defense and offered mounds of love and support.

  • To Adidas and Arvida, we only have one thing to say to you:

    Keep pushing those boundaries.