CoverGirl's New (Male!) Model Breaks All the Rules & We Love It

Katy Perry and James Charles covergirl

CoverGirl is known for its flawless faces, but up until now, they've all been female.


But that's all changed with the beauty brand's newest spokesmodel. Sure, they've got swoon-worthy skin and enviable bone structure, but what sets this 17-year-old apart from the other pretty faces is that he's male.

James Charles, makeup maven and YouTube sensation, joins CoverGirl (and "It" girl Katy Perry) as its first CoverBoy, opening the door (or cosmetic bag, as it were) for inclusion in the beauty space. 

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In a release celebrating the launch of its new So Lashy mascara, the cosmetics maker rejoiced in its decision to feature a decidedly different model:

"All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. James Charles is no exception.

"One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same."

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Bold and beautiful. Just look at those lashes! If that doesn't sell mascara, nothing will.

covergirl makeup james charles

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Perry congratulated Charles on this honor and was thrilled to share the good news.

And, like any talented makeup artist might do this season, Charles is offering his tips and tricks for creating a Halloween look that's frightful and fantastic at the same time. Take a peek. 

BURNT ð��¥ Full tutorial for this Halloween look is now live on my YouTube channel! Make sure you check it out and thumbs up!! â�¤ï¸ï¿½ hope you guys enjoy it ____ I used @benefitcosmetics kabrow and gimme brow gel in shade 5 to snatch my #benefitbrows! I used my @morphebrushes 35O palette on the eyes (use code "JAMES" for 10% off!) and @katvondbeauty tattoo liner for my wing. My lips are @ofracosmetics liquid lipstick in the shade "Pasadena" (use code "JCHARLES" for 30% off) and my contacts are @desioeyes desert dream. For the burn I used @bennyemakeup liquid latex & tissues. I painted using my @makeupforeverofficial flash palette and used @occmakeup lip tars in NSFW and Anita, @anastasiabeverlyhills lip gloss in Potion, and @morphebrushes gloss in Villains for blood.

A video posted by JAMES CHARLES (@jcharlesbeauty) on

Not only is he incredibily talented, but his courage to be himself and share his skill will no doubt serve as inspiration for other boys and young men who want to blaze their own trail and transcend traditional stereotypes.


Images via CoverGirl

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