5 5 Photos

Gwen Stefani's Urban Decay Collection Isn't at All What You'd Expect

gwen stefani american music awards 2015If any celeb can be trusted to create on-trend beauty products, it's Gwen Stefani. Since hitting the pop scene in the mid '90s (fellow "old" millennials, you totally remember blasting "Just a Girl," right?), the Voice judge's been making a statement with her style -- all while striking out on her own with a winning solo career and becoming the mom of three boys.

So, it's really no wonder that Urban Decay tapped her to develop her own collection. She masterminded everything -- from the black-and-white packaging to all the shades, which she says she can't live without.

Yeah, yeah, yeah, so you're thinking, "The shades Gwen Stefani can't live without probably aren't shades I could wear on a date night or to the office!" But we gave the line a whirl, and believe it or not, her picks are super-versatile, wearable, and just plain flattering.

Here, thoughts on the whole line from Urban Decay. If you find yourself itching to run to Sephora to check it out for yourself, don't say we didn't warn you!


Image via Xavier Collin/Image Press/Splash

Image via UrbanDecay.com

1The Shadow

Sure, at first glimpse, the brightest hues of the UD Gwen Stefani Eyeshadow Palette ($58, sephora.com) -- like that bright metallic yellow gold called "1987" and the deep metallic royal blue coined "Danger" -- pop and make you think you'd need to be a pretty bold rocker chick to pull off any of these shadows. But the truth is, the majority of the colors are extremely neutral and surprisingly easy to wear.

I love rocking pale beige with gold pearl "Bathwater" or pale coral with iridescent sparkle "Pop" as a base or wash, and then using one of the super-wearable browns like "Anaheim" or "Zone" in the crease.

More from The Stir: How to Get the Perfect Cat-Eye in 4 Easy Steps

Image via UrbanDecay.com

2The Blush

Can't decide if it's a bronzey, a coral pop, a highlight only, or a rosy pink kind of day? Or maybe you want to tinker with a combo to make your skin glow? The UD Gwen Stefani Blush Palette ($45, sephora.com) covers all of the above.

Gwen's skin always looks flawless, so it's really no surprise the celeb mom-turned-entrepreneur was able to round up six shades of blush, bronzer, and highlighter that are versatile enough for any skin tone. You really cannot go wrong swiping on any possible combo of these blushes. My fave is "Hush," a medium pink with gold shimmer with a swipe of "OC" (the highlighter hue) over it. Seriously gorge.

Image via UrbanDecay.com

3The Brows

I confess: Getting 'em shaped and cleaned up every few weeks is the extent of my brow game. Even though pros say you really need to pay attention to them, because they frame your whole face, it's always felt like just one more thing to worry about. But the UD Gwen Stefani Brow Box ($30, sephora.com) kinda has me rethinking my routine.

The palm-size kit features two brow powder shades, mini tweezers to eradicate strays, two mini angled brushes to shade and sculpt, and two mirrors. It's really adorbs and totally transportable. Even if I feel like skipping the brow powder on a more casual day, having those tweezers and brushes tucked in this tiny power box makes me feel like I can get a leg up on any rogue hairs and look more pulled together in a flash. Verdict: #worthit.

Image via UrbanDecay.com

4The Lipsticks

Gwen is one of the reigning Queens of the Classic Red Lip. So much so that when you think Gwen Stefani + makeup, you think about the perfect red lip, right? But -- surprise -- her new UD Gwen Stefani Lipstick ($18, sephora.com) doesn't only come in a basic scarlet shade. 'Cuz as any No Doubt or solo Gwen fan knows, the pop star has rocked a neutral lip in the past, too.

The bright fuchsia "Firebird" color kinda brings me back to the '90s in the best possible way, while the sheer nude-rose with pink shimmer "Ex-Girlfriend" is the best YLBB (your lips but better) lippie I've picked up in a while! Adore. And "Wonderland" is a dark pink red cream that's perfect for those of us afraid of straightforward red. (*raises hand*)

Still, for those of you craving classic Gwen, there's "714" -- that matte, bright red we know and love her in!

More from The Stir: How to Create the Perfect Red Lip in 4 Simple Steps

Image via UrbanDecay.com

5The Lipliners

'Course you can't pull off a perfect Gwen Stefani-approved pout without the right lip liners. One thing I really dig about Urban Decay in general is that the line features lip liners created specifically to match their lipsticks (the names are the same, too, so it's pretty foolproof!), and Gwen's line is no different. So for every Gwen lipstick, there's a companion UD Gwen Stefani 24/7 Glide-On Lip Pencil ($20, sephora.com) to line and prime your lipstick. The liner's equal parts creamy (non-drying!) and lasting, which, as any lipstick lover knows -- especially this time of year -- is a true win-win.

celeb moms makeup

More Slideshows