Melissa McCarthy's Rejection of 'Plus-Size' Will Start a Revolution

melissa mccarthy on HSNBy now, you'd have to be living under a rock to not have heard about Melissa McCarthy's clothing line Melissa McCarthy Seven7, the first few pieces of which she debuted on HSN late last week. We want it all and then some, not only because the duds look gorgeous and come in sizes four through 28, but because the actress's fashion philosophy is thoroughly forward-thinking. For instance, Melissa says she's no fan of the term plus-size.

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In a new interview with Refinery29, Melissa spoke about how tone-deaf the fashion industry still seems to be when it comes to sizing, explaining:

Women come in all sizes. Seventy percent of women in the United States are a size 14 or above, and that’s technically 'plus-size,' so you're taking your biggest category of people and telling them, 'You're not really worthy.' I find that very strange.

More from The Stir: Plus-Size Clothes Aren't Doing Women Any Favors

And it's not just discriminating against the majority of women. It's "very bad business," Melissa notes. She elaborates: 

It doesn't make a lot of sense numbers-wise. It's like, if you open a restaurant and you say, 'We're primarily gonna serve people that don't eat.' It's like, what? You would be nuts. Yet, people do it with clothing lines all the time, and no one seems to have a problem with it.

True, true. You don't have to look back much further than what happened with the Lilly Pulitzer line for Target -- the first from the designer to include larger sizes -- to see that a whole group of women is "starving" (to take Melissa's example to the next level) for certain designers to cater to them, too.

But even when the clothes are out there, the way they're displayed and labeled is hurtful. Melissa takes issue with stores and brands creating a "segregated plus section," explaining:

You’re saying: 'You don’t get what everybody else gets. You have to go shop up by the tire section.' I have a couple of very big retailers that I think are going to help me chip away at that in a very meaningful way, and I’m really excited about it. I’m not ready to announce them yet, but they agreed to just put me on the floor. I said, 'Run the sizes as I make them, and let friends go shopping with their friends. Stop segregating women.' And they said, 'Okay.'"

OMG. Cheers. To. Alllll of that!

What's the point of separating sizes anyway, other than to make those over a certain one feel "other" or lesser than?

As Melissa puts it, "If you're going to make women's clothing, make women's clothing. Designers that put everyone in categories are over-complicating something that should be easy."

Can't wait to see what else Melissa has up her highly fashionable -- and awesomely progressive! -- sleeve.

 

Image via melissamccarthy/Instagram

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