'Allure' Runs Afro Tutorial for White Women That's About as Ignorant as It Gets (PHOTO)

Fake black person Rachel Dolezal has barely left the public stage and she's resurrected in a new form. Witness Allure magazine's tutorial on Afro hair -- for white girls. Why, Allure? Why?


Even before BuzzFeed reported on it, the Afro tutorial was causing an uproar among readers and owners of actual natural Afros.

Of course! Do we even need to explain what cultural appropriation is, and why this is offensive? In a nutshell, it's gross to help yourself to a hairstyle that is natural to a group of people who experienced centuries of slavery followed by blatant discrimination. It's definitely not okay especially because black women have been pressured by our culture to straighten their hair just so they can do things like get a freakin' job or appear on television.

So, no, you don't get to help yourself to the Afro like you're at the hair buffet table. You haven't lived the life.

Also, the hairstyle isn't even an Afro. It's a twist out.

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But who needs my explanation? Black Twitter, you tell them.

Allure defended itself in a statement to BuzzFeed:

The Afro has a rich cultural and aesthetic history. In this story, we show women using different hairstyles as an individual expressions [sic] of style. Using beauty and hair as a form of self-expression is a mirror of what’s happening in our country today. The creativity is limitless — and pretty wonderful.

Wonderful? Nice try. Here's why that statement is as ignorant and tone-deaf as it gets.

Right, enjoy the hair ... without some clerk following you around suspiciously at Nordstrom!

"Cash crop" as in something you grow that gets sold to someone else -- you don't get to use it. (You know how metaphors work, right?)

I mean, maybe we should all just trade hair, right?

Maybe not.

Yeah, seriously -- this article would have passed through a dozen hands. No one thought to speak up and say, "Ummm, this is a really bad idea ..."???

Another good point. Maybe if Allure had done an article here and there about caring for natural black hair they might have a modicum of credibility. But no.


Just in case anyone was confused. I mean, should you even write an article about Afros if you don't know what one is?

I know. It's an upside-down world, isn't it? And there you go. I think we all learned something here. That is not an Afro, and no, you can't just DIY one like that.


Image via Erika Totten/Twitter

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