New Fall AVA & VIV Plus-Size Collection at Target Is Want/Need/Love (PHOTOS)

New Fall AVA & VIV Plus-Size Collection at Target Is Want/Need/Love (PHOTOS)

AVA VIV Target Fall collectionsWhat's the opposite of frumpy? That's what the designers of Target's plus-size clothing line AVA & VIV must have asked themselves. The AVA & VIV clothes that you loved last spring are back; this time they're the perfect pieces to take you from summer into fall.

Like last season, the Target team turned to three super-stylish plus-size bloggers for input on the designs and fit: stylist Nicolette Mason, who writes the "Big Girl in a Skinny World" column for Marie Claire; Gabi Gregg, aka @gabifresh, who calls herself "queen of the #fatkini"; and Chastity Garner-Valentine, whose "curvy girl guide" is at 

The trio -- here modeling the looks -- blithely shrug off some of the supposed rules of what you can and can't wear when you're plus-size. Exhibit A: lots of splashy prints, bold plaid shirts, pastels, and coordinated sets. There are also must-have basics for every girl (not just the skinny ones): the perfect wrap dress, a swingy fit-and-flare frock, a simple black pencil skirt, cute denim and an edgy motorcycle jacket. 

Prices range from $10 to $79.99, sizes go from 14 to 26, and the collection starts dropping into stores August 15. I, for one, will be there waiting with open arms to greet it. Moto jacket, I'm talking to you!


Images courtesy of Target

  • Wine Tasty


    Courtesty of Target

    This burgundy-hued dress (on Gabi Gregg) with a swirly, flared skirt looks great now; throw a little cardi on for chillier weather. Textured Fit & Flare Dress in Burgundy ($27.99, only at

  • Brush Up


    Courtesy of Target

    A big-brushstrokes tee coordinates perfectly with the almost identical pattern on a flattering flared skirt. Graphic Tee in Blue/Orange Brush Strokes ($16.99,; Full Skirt in Multicolor Brush Strokes ($24.99,

  • Blue Notes


    Courtesy of Target

    A pair of vibrant slacks, a graphic black-and-white blouse, and the moto jacket add up to the perfect work-to-weekend outfit. Moto Jacket in Black ($44.99,; Blouse in Black/Sour Cream Scratchy Plaid ($27.99,; Ankle Pant in Grape Squeeze/Black Colorblock ($29.99,

  • Just Jean-ious


    Courtesy of Target

    Sleek, cuffed dark-rinse denim and a big-print blouse are the most stylin' dog-walking outfit ever (on Nicolette Mason). Blouse in Multicolor Abstract Floral ($27.99,; Boyfriend Denim in Cora Wash ($34.99, only at; Pullover in Dusty Rose ($27.99,

  • Don't Sweat It


    Courtesy of Target

    Who doesn't like a tee with French 'tude? These perfectly proportioned sweats will actually fit, whether you're on a run or just running out for brunch. Graphic Tee in Gray/Black ($16.99,; Leisure Jogger in Gray Space Dye Heather ($24.99,

  • Major Mini


    Courtesy of Target

    Okay, this is what I think I look like running errands, but I know the reality is much more tragic. Graphic Tee in Gray/Black ($16.99, and Ponte Pencil Skirt in Black ($24.99,

  • Get Vested


    Courtesy of Target

    At last: a sweater vest with style! Over a floaty white blouse and jeans, it's put-together and smart. Tiered Woven Blouse in Fresh White ($27.99, only at; Open Shawl Cardigan in Brown Butter Heather ($29.99,; Skinny Denim in Snoop Wash with Repair ($29.99,

  • Basic Blue


    Courtesy of Target

    A waist-defining knotted jean shirt and kicky graphic skirt look polished and professional -- but fun! Button Down in Medium Blue Denim ($24.99,; Full Skirt in Black/White Scratchy Plaid ($24.99,

  • That's a Wrap


    Courtesy of Target

    The universally flattering silhouette of this shapely dress (on Chastity Garner-Valentine) will slay them when you give that super crucial presentation ... or go out for cocktails. Waist Tie Dress in Black/White Scratchy Plaid ($27.99,

  • Mix 'n' Match


    Courtesy of Target

    Call a big splashy floral meets grunge-type plaid and everyone's in love. Moto Jacket in Black ($47.99,; Printed Plaid Tunic in Green/Black Plaid ($27.99,; Soft Pant in Multicolor Abstract Floral Print ($27.99,

  • Make a Splash


    Courtesy of Target

    Paint the town red ... and blue and orange in this eye-catching top with bright, slim pants. Short Sleeve V-Neck Top in Multicolor Brush Stroke ($22.99,; Ankle Pant in Grape Squeeze/Black Colorblock ($29.99,

  • In Black & White


    Courtesy of Target

    Together, they have the polish of a dress. Separately, this graphic, matching blouse and skirt go with pretty much everything in your wardrobe. Blouse in Black/Sour Cream Scratchy Plaid ($27.99,; Full Skirt in Black/Sour Cream scratchy Plaid ($24.99,

  • Gray Matters


    Courtesy of Target

    Why not look hot (and feel comfy) at hot yoga? Scoop Neck Tee in Grape Squeeze ($10.99,; Leisure Jacket in Gray Space Dye Heather ($27.99,; Leisure Jogger in Gray Space Dye Heather ($24.99,

  • In the Pink


    Courtesy of Target

    A blush-colored top softens up pants in a graphic pattern. Zipper Front Top in Dusty Rose ($22.99,; Ankle Pant in Black/White Scratchy Plaid ($29.99,

  • Biker Chic


    Courtesy of Target

    Demure meets edgy, when you layer two black-and-white prints and finish with a sleek moto jacket. Blouse in Black/Sour Cream Scratchy Plaid ($27.99,; Textured Fit & Flare Dress in Cream/Black Chevron ($27.99, only at; Moto Jacket in Black ($44.99,


  • Leisure Suit


    Courtesy of Target

    Sweats done right for a laidback weekend. We love the super-flattering oversize tank. Leisure Jacket in Gray Space Dye Heather ($27.99,; Leisure Jogger in Gray Space Dye Heather ($24.99,; Tank Top in Gray Space Dye ($19.99,

  • Shine Bright


    Courtesy of Target

    This LBT (little black top) will look awesome with jeans, too. And we love loose pants as an alternative to confining skinnies. Zipper Front Top in Black ($22.99,; Soft Pant in Black/White Diamond Print ($27.99,

  • Color Blocks


    Courtesy of Target

    Did you ever think you could look this cute for just under $35?! This is work-worthy or ready to go out on the town. Scoop Neck Tee in Multicolor Brush Strokes ($10,; Full Skirt in Multicolor Brush Strokes ($24.99,

  • Show Your Stripes


    Courtesy of Target

    Horizontal stripes? We love 'em when they are this subtle and look this good. Top in Black/White Space Dye ($19.99,; Ponte Pencil Skirt in Black ($24.99,

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