New Fall AVA & VIV Plus-Size Collection at Target Is Want/Need/Love (PHOTOS)

AVA VIV Target Fall collectionsWhat's the opposite of frumpy? That's what the designers of Target's plus-size clothing line AVA & VIV must have asked themselves. The AVA & VIV clothes that you loved last spring are back; this time they're the perfect pieces to take you from summer into fall.


Like last season, the Target team turned to three super-stylish plus-size bloggers for input on the designs and fit: stylist Nicolette Mason, who writes the "Big Girl in a Skinny World" column for Marie Claire; Gabi Gregg, aka @gabifresh, who calls herself "queen of the #fatkini"; and Chastity Garner-Valentine, whose "curvy girl guide" is at 

The trio -- here modeling the looks -- blithely shrug off some of the supposed rules of what you can and can't wear when you're plus-size. Exhibit A: lots of splashy prints, bold plaid shirts, pastels, and coordinated sets. There are also must-have basics for every girl (not just the skinny ones): the perfect wrap dress, a swingy fit-and-flare frock, a simple black pencil skirt, cute denim and an edgy motorcycle jacket. 

Prices range from $10 to $79.99, sizes go from 14 to 26, and the collection starts dropping into stores August 15. I, for one, will be there waiting with open arms to greet it. Moto jacket, I'm talking to you!


Images courtesy of Target

Fashion plus size