Jessica Simpson's Next Big Project Will Thrill Fans of Mom Jeans

Jessica Simpson to open boutiquesWe suppose it was only a matter of time! Singer and fashionista Jessica Simpson is reportedly planning to open a string of boutiques featuring her designs. The mom of two, 34, currently offers her wares through major department stores including Macy's and Lord & Taylor, but it looks like she's ready to add "shopkeeper" to her growing list of attributes. While we wish her the best, we can't help but hope that her style becomes a bit more, er, even. 


Let's face it: As stunning as Simpson is, she's no stranger to some fashion missteps. Remember those mom jeans, which she wore before ever even giving birth? And then there was that green mumu she camped out in while expecting daughter Maxwell. 

Everybody has off days and it's great to take a fashion risk every now and again, but sometimes her ensembles have us scratching our heads. 

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Though her style is a bit hit-or-miss, the woman who famously thought Chicken of the Sea was actually chicken can relate to the fashion struggles of everyday women. At the Forbes Power Women’s Summit last year she said:

I’ve been every size on the planet, and I feel like I understand women and how to dress them. There’s life in the whole world beyond L.A. and New York. I understand Middle America and their mindset.

Apparently, the former Mrs. Nick Lachey knows what she's talking about. Her line, which also includes fragrances, shoes, and accessories, pulls in $1 billion annually! 

You can't blame her for setting up shop. It'll be interesting to see if she presents a cohesive collection or continues to keep us on our toes!

Will you shop at Jessica Simpson's boutiques? 

Image via XactpiX/Splash News

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