Reese Witherspoon's New Lifestyle Site Makes Us Want, But Can We Have?

reese witherspoon draper james

First came Gwyneth Paltrow's oft-maligned "lifestyle website" GOOP. Next came Blake Lively's similarly-themed online venture, Preserve. Now, just in case there weren't enough gloriously blonde celebrities making your humdrum existence feel like a failed experiment at being a grownup, we have Reese Witherspoon's "southern inspired" retail site, Draper James. Is it any different from its pretentious predecessors? (And can you afford to buy anything Witherspoon is selling?)

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Well, yes and no. Meaning, yes, you might as well go and take a look at Draper James, because everything on it is lovely and perfect and will make you feel, for a minute or two, like your life is all about wearing a whimsical sundress in a magnolia print and sipping mint juleps on linen cocktail napkins embroidered with "southern sayings" like "Pleased as punch" and "Don't mind if I do" while writing thoughtful thank-you notes on fancy stationary.

But then you'll realize that the sundress would set you back $300 and those napkins cost $85 (which makes the thank-you notes seem like a steal at $30!). And you'll decide that no, you can't afford to buy anything Reese Witherspoon likes and that will make you feel as inferior as you did when you caved in and quit Gwynnie's juice cleanse after just one day.

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Look, I like Reese Witherspoon, and while I don't know her personally, I suspect she's a degree or so more down-to-earth than Paltrow or Lively. And I grew up in New England, so I'm not the best judge of whether or not Draper James truly does "embrace the beauty, style and excitement that embodies what is happening in the South today," as Reese claims in a press release. But I can say with some conviction that for most fans of Witherspoon, Draper James will provide little more than an opportunity for virtual window shopping. Which is fine, I guess, but how cool would it be if one of these celebrities actually launched an inspirational-yet-affordable retail site? 

Oh, and in case you were wondering: The website is named after Reese's grandparents, Dorothea Draper and William James Witherspoon -- not, as I'd hoped, Don Draper and Rick James.

What do you think of Reese Witherspoon's new website?

 

Image via Draper James

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