11 Spokeswomen Who Defined Our Ever-Changing Standards of Beauty (PHOTOS)

spokeswomen spokesmodel beauty

You needn't look that far back to see that our perception of what's glamorous, sexy, appealing, and desirable is constantly shifting. But if you do look back, it's truly wild to see how the definition of beauty has evolved. What better way to do that then by looking at the women who've been tapped to represent the biggest cosmetics brands over the years?

Call 'em brand spokesmodels, spokeswomen, or brand ambassadors, but the faces of companies like Revlon, CoverGirl, and L'Oreal have set the tone for their era. By advertising lipstick, foundation, or perfume, they've embodied whatever version of gorgeous was the ideal of their time.

They're so much more than spokesmodels!

Here, 11 beautiful women who've repped cosmetics brands goin' way back to the '20s and served as the ever-changing faces of beauty in the U.S.

Which era's "version" of beauty can you most relate to?

  • 1920s: Ethel Clayton

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    Image via Maybell Laboratories/Wikimedia

    Actress Ethel Clayton starred in this vintage ad for Maybelline eyebrow and eyelash darkener, which appeared in Photoplay in January 1922 when flappers and literary glam gals like Mary Pickford and Zelda Fitzgerald reigned supreme.

  • 1930s: Georgia Carroll

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    Image via Wikimedia

    Georgia Carroll, a singer and model from Texas, was the face of Revlon before going on to appear in several major motion pictures in the '40s.

  • 1940s: Judy Garland

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    Image via library.duke.edu

    In the '40s, former child star Judy Garland was all grown up and representing once major Hollywood makeup brand Max Factor in ads like this one, which appeared in Ladies' Home Journal in 1947.

  • 1950s: Suzy Parker

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    Image via Wikimedia

    The stunning brunette was not only a spokeswoman for Revlon in the '50s but also represented Solo Products (the largest hair care product company in the country at the time).

  • 1960s: Julie Christie

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    Image via Wikimedia

    British model and actress Julie Christie epitomized the Swinging Sixties in the U.K. and went on to represent Revlon in the '60s and later win Oscar, Golden Globe, BAFTA, and Screen Actors Guild Awards.

  • 1970s: Christie Brinkley

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    Image via © Bettmann/CORBIS

    In the late '70s, a then young and relatively unknown model named Christie Brinkley signed a record 25-year contract with cosmetics brand CoverGirl, one of the longest modeling contracts in history. She'd also go on to rep Revlon, Chanel No. 19, Prell, Max Factor, Noxema, Clairol, and many other brands and have a jaw-dropping career that continues to this day.

  • 1980s: Isabella Rossellini

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    Image via Eric Robert/Sygma/Corbis

    In 1982, Lancôme signed actress Isabella Rossellini, who would go onto become the international face of the beauty brand for the next 14 years.

  • 1990s: Lana Ogilvie

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    Image via © Brian Patterson/Corbis

    Canadian model Lana Ogilvie made headlines in the '90s when she became the first non-white model to be given a contract with CoverGirl. She frequently appeared in ads alongside Rachel Hunter.

  • 2000s: Ellen DeGeneres

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    Image via Tulane Public Relations/Wikimedia

    The New York Times acknowledged that CoverGirl naming Ellen DeGeneres a spokeswoman in 2008 was definitely a departure for the brand. But CoverGirl's rep said that Ms. DeGeneres appeals to consumers who are “looking not so much for a role model as a woman they can relate to both physically and emotionally." Definitely makes sense for the new millennium!

  • 2011: Joan Smalls

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    Image via Wikimedia

    Stunning Puerto Rican model Joan Smalls became the first Latina model to represent Estée Lauder cosmetics in 2011.

  • 2015: Soo Joo Park

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    Image via © Christopher Peterson/Splash News/Corbis

    Korean supermodel Soo Joo Park was named L'Oreal Paris' new spokesperson this month, making her the first Asian-American face of the brand. The brand praised her "bold personality and audacious look."

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