Target's New Affordable Wedding Dresses Are Every Bride's Dream Come True

Love It! 10

Target wedding gownDamn. Why did I have to get married almost 10 years ago? If only I'd waited, I could've saved a ton of cash by picking up a gown from Target's new wedding dress collection. Yes, I said Target, and yes, I said they now carry wedding gowns.

Is this the best thing you've ever heard?

The line is called Tevolio and features dresses ranging in price from $69.99 to $129.99. In addition to wedding gowns, bridesmaids dresses are also available in a myriad of colors.

And the best part is, they're really, really cute.

Seriously, I can't think of one bride who won't be super-excited about this news. 

When I tied the knot back in 2003, I was obsessed with finding a dress that resembled the simple yet incredibly classy dress worn by Carolyn Bessette-Kennedy. It was so elegant, and I loved that it didn't have any beading or ruffles or anything busy going on.

But when I went into the bridal boutique in search of a Carolyn-esque gown, I was shocked to discover that the only one that came close to looking like hers also came with a price tag of $2,700. I tried it on (because of course I did), but needless to say, I wound up going another route entirely. And I loved my dress. I really did. But I had the body for the Carolyn gown and totally could've pulled it off had I been able to afford it. (I'll shut up now.)

Sigh. If only Target had introduced Tevolio back then, I could've gotten the look I wanted at a fraction of the price -- which would've been nothing short of awesome.

Oh well. At least today's brides can take advantage of these gowns. Maybe I'll get lucky and one of them will ask me to be a bridesmaid so I can at least wear something from the line.

What do you think of Target's new wedding collection?


Image via Target

clothes, wedding


To add a comment, please log in with

Use Your CafeMom Profile

Join CafeMom or Log in to your CafeMom account. CafeMom members can keep track of their comments.

Join CafeMom or Log in to your CafeMom account. CafeMom members can keep track of their comments.

Comment As a Guest

Guest comments are moderated and will not appear immediately.

nonmember avatar MammaMel

The bridesmaid dresses are great...the bride dresses...not so much

2baby... 2babymomma

Yeah it looked more like a bridesmaid collection and white night gowns

Rebec... Rebecca7708

I did not care for them at all.

Serab... Serabelle

Bridesmaids dresses are a great idea, nothing worse than spending 300 on something you'll never wear again! But your wedding gown should be special. I wouldn't be able to wear a target dress for my wedding, it would just break my heart a little. I love target, but not for my dress for my wedding.

LaToya Shawn

target's wedding gowns are worth the price. that's all im going to say about them.


Kristi Greenlief

There were a couple that I liked. My wedding is going to be super low-key because I think EVERYTHING about a wedding is over-priced. Yes, your wedding should be special but all it takes to make it special is you, your groom, and the vows you promise to each other. The material stuff doesn't matter.

javak... javakitty2011


those are awful! They are plain, cheap looking. Zoom in on the hems. Terrible. Don't look like wedding gowns at all. 

Hawks... Hawks_Baby

I haven't seen them, but while would I want to? The dress I got married in was just a simple gown an 18 year old wears to get prom. But I love it because it is nothing too fancy

Krystal N Scottie Clay

it is pretty the one in the pic shown above, a lil plane thow. i guess it just all depends on what type of wedding your haing and your taste and style on wedding gowns. this would be pretty as a small simple wedding or a garden type wedding something sweet,short and simple. myself i already have my dress n have had it a couple yrs now n aat the moment it is actually too small lol not sure if i am going to be able to wear it after all i am hoping so thow buit if not ill get somthing next time totally diff than what i now have. it is a long sleeved dress with a 6-8 ft. long trian with lots n lots of beading and really alotta sequince on it it is really fancy and beautiful also. i love it but my out look on wedding gowns n dresses is thats somthing youll only wear more than likly once in your entire life so ya def want it to be somthing youll not wear on a daily basis or somthing ya could get away with wearing to a dinner party or somthing ya want somthing more thats exactly why i chose a dress with alot going on thats one of the most important days of my life and i want to look absolutely amazing. for the price its great, i guess with a veila nd some fancy sparkly jewelry n shoes ya could pull it off but myself wearing a dress like this would only happen if it were to be a small lil ceremony i am hoping to have a huge wedding lol

nonmember avatar Catie

I'm getting married on the beach next year and it's going to be a very small wedding. I don't want to spend a ton on a dress just for it to get sand and salt water all over it and was really excited about this...until I saw the dresses. No thanks.

1-10 of 10 comments