Author, actress, singer, chef, and Gooper Gwyneth Paltrow has decided to add a new title to her ever-expanding resume: Blow dry bar owner. Paltrow, along with her trainer Tracy Anderson and her hairstylist David Babaii, are set to open the Babaii Blow Dry Bar in Brentwood, California on April 4. Sounds like a great idea, guys! But one quick question: What the f*ck is the point of a blow dry bar?
Blow dry bars are all the rage these days. Not only have they been cropping up consistently in major cities across the country the past few years, this is an actual celeb venture now. See, Gwynnie isn't the first star to become a blow dry bar-preneur; Rachel Zoe's DreamDry opened up in NYC's Flatiron District a few weeks ago. You know it's only a matter of time before the Kardashians open their version. And maybe Nicole Richie. But separately.
While a blow-out sounds lovely, what I don't get is -- isn't this something that's already offered at, um, regular hair salons? I know you have to pay extra if you want a cut and a blow dry, but you can walk into a place and ask strictly for a blow-out. Why the need for a separate business?
Oh, right, because people will spend money on this crap. Especially if Gwyneth Paltrow's and Rachel Zoe's names are attached. Damn you, fashionable celebs. You really have us by the balls. And hair. Last one to Babaii Blow Dry Bar's a rotten egg!
Would you go to a blow dry bar?
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