Scrunchies May Be Fashion Gold Again Thanks to Olympics

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As the Summer Olympics have captured hearts and spirits around the world, we are grateful for the inspiration, patriotic pride, and sense of oneness in the world they provide.  However, the biggest gift the 2012 games may have given the world is even more significant for many -- the revival of the scrunchie.

Yes, it's true, those adorable, powerful little gymnasts just may have given women around the world the most perfect present -- permission to wear scrunchies again. They sported them during their daring routines, and people took note. On Twitter and in print, fashion followers everywhere are debating if the scrunchie is indeed going to make a mainstream fashion comeback, and more importantly, if it should.

Some are adamantly resisting their greatness, but I for one, say the return of the scrunchie is long overdue.


For the past decade or so, scrunchies have been right up there with mom jeans when it comes to big fat fashion dont's. In fact, women who wear mom jeans typically are wearing a scrunchie too, and let's just say they are not the fashion-forward set. Poor Hilary Clinton was crucified for daring to wear one last year, but it turns out she  just may have been a little ahead of the trend whose time is now if there is any god in hair heaven.

Seriously, scrunchies were the best thing to happen to hair ever. They make incredible, full pony tails, that no elastic band can match; and the pop of color at the back of your head is just so much fun. Not to mention they're comfortable, good for your hair, and you can wear them on your wrist until you need them.

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So it's about time they make a comeback, and key designers like Marc Jacobs are already on board (see adorable one above!). We just needed a little more mainstream push to really get the trend going again, and I think the gymnasts may have provided it.

So dig out your scrunchies if you still have them (I KNOW some of you do); shop for new ones if you missed out on their greatness the first time around. Wear them loud; wear them proud. Just don't wear them with mom jeans.

Would you like to see the scrunchies trend revived?


Image via Bloomingdales

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