Ann Taylor Acknowledges the Inspiration Behind the 'Ann Taylor Miracle Dress'

Ann Taylor on Twitter

A few weeks ago, I was looking at Ann Taylor's website when I saw that one of my all-time favorite dresses was back on the website for spring. Interestingly, it had been renamed the "Miracle Dress" -- which was exactly what I had called it in a post I wrote about it for The Stir last fall.

Since I had exchanged several emails and Tweets with Ann Taylor's social media team about the "Miracle Dress" and how my name for it had inspired them, I was surprised that they had renamed it without even bothering to let me know. I wrote as much in a recent post here on The Stir and, as other websites began picking up the story, ended up having several phone conversations with Ann Taylor's public relations director. 

Check out how Ann Taylor handled the situation after the jump.

A few days ago, a friend forwarded me an email from Ann Taylor that contained this:

Ann Taylor

There it is. In print.


Babble's MomCrunch blog actually interviewed me about what happened. I thought the comments on both the MomCrunch post and on mine at The Stir were really interesting. Here are a few:

The term miracle dress is not unique, however it does seem clear that the two parties had been collaborating and Anne’s team had been inspired by her term -- unique or not -- so some sort of prior notification of name change and a shout out would have been in order I would think at the very least. So many brands pick the brains of bloggers without recognition or compensation -- as if they were entitled to it. That is what I find very uncool.

I think because there obviously was a past relationship and the idea obviously came from the blogger they should have acknowledged her as she mentioned above.

I just don't think "The Miracle Dress" is so creative that it's something that could be considered a copyright or trademark. There's a Miiracle Bra, Miracle Jeans... so I'd choose to be flattered, not in a way of "OMG, they STOLE my idea!" but "Cool. They thought my description was better."

As I said in the interview, I would never have expected compensation for the idea -- but since we had exchanged multiple emails about it, I think this email blast would have been a good idea right off the bat, rather than in response to criticism.

The story really struck a nerve with many bloggers because just about everyone who blogs professionally has been pumped for ideas and information by brands, and never acknowledged or compensated for their help -- and most bloggers are afraid to write about what happened, for fear that speaking out will ruin their potential relationships with other brands.

I believe that most brands and PR companies are still figuring things out on a daily basis when it comes to working with bloggers. Mistakes are bound to be made. I'm glad that Ann Taylor tried to make things right by sending out this email -- and I hope that other brands take note and work to avoid getting into situations like this one in the future.

In the end, things seem to have worked out for Ann Taylor. The 'Miracle Dress' has sold out once again.

What do you think about all this?


Image via Ann Taylor



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lucky... luckygirlyo

I am a beauty blogger\writer for online publications. While I understand we're not considered to be as totally legit as,say, Lucky editors or Vogue writers-we are very influential and the misperception of new media vs. Old media? Can cause clashes. You may be on the internet, but that ADDS responsibility-I am glad Ann Taylor (eventually) fixed the mistake.

Stacey. Stacey.

This is awesome!! I definitely think any idea taken from people who do not work for the company deserve recognition or some sort of direct communication at the very least from the said company.

kiri8 kiri8

Did you notice that they had an improper use of commas in their atttribution to you?  Instead of:

"After wearing this dress, writer and blogger, Lindsay Ferrier, called it "the miracle dress."

it should have been:

"After wearing this dress, writer and blogger Lindsay Ferrier called it "the miracle dress."

Oh well.  At least you got credited!

nonmember avatar Kristen Chase

This is so great, Lindsay! And I know my 4-kids post partum body could use a miracle, so I might just have to track this dress down, that is if I can find it anywhere.

Kemi Lad

Crazy that you weren't compensated. If you weren't a mom blogger, you would have been.

nonmember avatar Julie Marsh

Lovely email from Ann Taylor - cheers to them for acknowledging your role in renaming the dress.

You have handled this situation so gracefully.

nonmember avatar Sonia

Thanks in part to all the hubbub surroudning your blog, I bought this dress! You were right--it IS a miracle!

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