Dove's New Ad Makeover Campaign Is a Body Image WIN (VIDEO)

Inspiring 4

DoveDove already has made a name for itself by featuring real women in its advertising.

Now, the brand is taking that body image message a step further with a new 'Ad Makeover' campaign that actually allows women to create ads that Dove then pays to show other women on Facebook.

The campaign comes in response to a survey that showed only 4 percent of women consider themselves to be beautiful.

See how Dove's new Ad Makeover works after the jump.

Awesome idea, right?

This from Fernando Machado for Dove:

Dove has always listened to women, and we are giving them a new way to be heard through this first-of-its-kind Facebook app. We chose to use Facebook because of its power and reach in social media, which would propel these positive beauty messages to be seen by as many women as possible.

But there's bad news ... currently, this only works if you live in Australia or Brazil!

That means that unless Dove decides to bring this campaign stateside, we Americans are stuck with those annoying ads about muffintop-- with nothing positive to counter them!

I for one would love to see feel-good messages in my Facebook sidebar that were created by other women instead of the usual crappy 'sponsored messages' I try to ignore. What about you?

And do you think an ad campaign really has the power to change women's self-image? Or is Dove hopelessly outnumbered by other major media images and doomed to fail?


Image via Dove

h/t: Huffington Post

beauty, body, skin


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sweet... sweetcherry_59

I think this is a phenomenal ad campaign and I really hope that they bring it to the U.S.

Women need to know that they are beautiful just the way that they are and they don't need to conform to fit what society claims is "beautiful"

I think that the ad doesn't single handed hold the power to change the outlook of women when it comes to self image but it is a step in the right direction.

Marsh... MarshaCWP

WOMEN have the power to change this by not buying products from manufacturers who demean us.  If you don't believe you're beautiful, it's because you've bought into all the negative images.

I'm over 50, overweight, and currently have a menopausal outbreak of acne.  I am also incredibly gorgeous!

Water... Water_geM

i will buy into this when i see a decrease of muffin top...

news flash:those size 8s dont fit you,you 12....



Water... Water_geM

btw the obesity rates are far to big of a problem for peopel to buy even more into the "curvy" is cool bandwagon...

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