As I was flipping through the latest issue of Harper's Bazaar, I was struck by this Lancome ad. The woman looked so familiar. Almost like Kate Winslet. But of course, it couldn't be Kate Winslet. Kate Winslet doesn't look like this! This was just someone who resembled Kate.
Curious about the identity of this Kateposter, I looked at the ad's caption and read the words ...
KATE WINSLET.
Yes, folks. In yet another example of overly airbrushed advertisements, Kate Winslet's face has been altered to the point that it now looks like someone who looks a lot like Kate Winslet.
The Lancome ad immediately brought another ad campaign to mind:
Remember when this overly-airbrushed replica of Demi Moore appeared in Ann Taylor ads? Somehow, the editors managed to edit the Demi out of Demi Moore, leaving this expressionless wax figure in her place.
This must be a new trend in the advertising industry. Hire an actress to be your spokesmodel, then airbrush her to the point where she's unrecognizable.
BOOM. Tons of people will write blog posts about your brand! EVERYBODY WINS.
What do you think of these ads?
Images via Lancome, Ann Taylor
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Comments 13
That picture of Kate DOES look weirdly different. Almost like it's a lookalike they tried to make look like her, instead of her.
I don't understand the advertising world. But I do understand how Photoshop works thanks to my geek of a husband so I look at ads differently.
I think it's because they made her face MUCH thinner and more angular than it is-- Even when Kate's at her thinnest, she does not have an angular face like the one Lancome created for her. It ends up making her look like a fake version of herself, which is strangely disturbing.
It doesn't look like Kate at ALL
Kate's undeniably grogeous as she is. No need for all this airbrushing.
it's a gross trend... The are so lovely naturally, what's up with the Madame Tussauds routine. The editors need to keep their touchups to a strict 3 minute policy and walk away, because anymore time than that and they may as well hire Mrs. Beasley or Baby Alive to hawk their wares for as real as it looks.
Photoshop at is best!
I agree with jaxmadre--Kate is absolutely gorgeous. I would love to look like her! If she needs airbrushing, we're all in trouble.
@Andrea, I think Baby Alive looks too real for today's advertisers! (lol)