Goodbye, Demi ... hello, Kate!

Kate Hudson is the new face of Ann Taylor, and if these photos are any indication, she's la fantastic choice!

My question for you is -- is she a better spokesmodel for the brand than Demi Moore?

Check out more behind-the-scenes photos from Kate's AT shoot -- after the jump!

One thing I love about the ads right off the bat is that they don't have the same overly-airbrushed look of the fall Ann Taylor campaign, which made Demi look like someone else who sort of looked like Demi Moore.

Kate's photos have a much more natural, girl-next-door feel, which suits Kate's personality very well.

Judging from these photos, spring is going to be all about eye-popping color. I love how Kate's lipstick blends with the bright colors she's wearing, and the way the colors are toned down with neutral shades.

Awww, look. Kate could have been a businesswoman, too.

All in all, I think Kate's looking pretty darn good in this campaign -- and I think she's probably a better fit for the label than Demi.

What about you?

Images via Ann Taylor