Store Destroys New Wedding Gowns for No Good Reason


destroyed wedding gownI hate when good things go to waste -- I was forced to clean my plate as a kid, maybe that has something to do with it -- so when I read that designer wedding dresses are being destroyed for no good reason, my instinct was to run through the streets screaming, tearing my hair out, grabbing people by the shirt collars, and asking why, why why. It just doesn't make any sense that a Priscilla of Boston in Edina, Minnesota would order some of their gowns to be spray painted with a red "X" and tossed in the dumpster.

This offends me as a lover of fashion, a worshipper of Vera Wang, as a donator of clothes, and as a hand-me-down wearer. The store says that corporate ordered the destruction and cited some reasons that had to do with the designer labels contracts and prevention of resale on the black market. The store went on to tell the local news in Edina that they would have given the clothes away, but they weren't in great condition and it's their policy to only donate gently used dresses.

To which I say, puh-lease. I'm sure people would be thankful for a Vera Wang gown, even if it had a few tears (fixable!) and stains (removable! or, cover up-able!). These dresses were a thing of beauty and I'm sure any woman, rich or poor, would've loved an opportunity to decide for herself if these gowns were truly "unwearable."

Alas, those gorgeous dresses are in a garbage pile somewhere covered in old diapers and Fruit Roll-Up wrappers. It's a crying shame.

Do you wear used clothes? Do you donate?


Photo via dogbomb/Flickr


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hotic... hoticedcoffee

I don't wear used clothes, but I do donate TONS.  As far as the store opting to destroy their samples - that's pretty common procedure for designer duds, and considering it's the property of the store, entirely their decision.

clg1213 clg1213

certainly, it is their decision....doesn't make it a decision that should be applauded.  i do GET it, but don't LIKE it.

Wheep... Wheepingchree

yea..that is common. my husband worked for Coach when we were dating and they were required to destroy (using box cutters to slash the leather products) any bag that was slightly damaged. pretty shitty..

Stacey. Stacey.

They could at least recycle the fabric.

Maman... MamananaKara

Good god. They don't realize they could have made a bride's day that couldn't afford a designer gown, or maybe ANY wedding gown for that matter? So freaking wasteful. Kind of really disgusts me.

nonmember avatar j

I was able to get my dress for free through the nonprofit organization Brides Across America. It's an organization which helps soldiers or fiances of soldiers the chance to get a dress for free or greatly discounted. They're not able to do this without donations from bridal salons & others who donate their dresses! I wouldn't be able to get married before my fiance is deployed again if it weren't for programs like this... especially because I really wasn't planning on having a "real" wedding dress because we couldn't afford it! This seems like a HUGE waste that could've been donated & given to those who would truly appreciate it!!!

Saphi... SaphiraJFire

that is sick waste of good material I see the stores point they can not give them away they were ordered to spray paint the dresses that is not in good condition then.

Its corporate that order this and they are sickos!

it could have been recycled at least omfg.

I don't even like wedding dresses in a whole they cost to much to be used 1 time I wore something practical. lol I still wear it at times to lol

Saphi... SaphiraJFire

oh to answer the questions yes and ehh I recycle it till it can not be used so why donate a messed up pile of scrap.

shada19 shada19

I'm looking for my sense of outrage about what a store does with their merchendise. I'll return when I find it...

Sidthe Sidthe

...Abercrombie and Fitch closed in the last week at the mall where I live they bagged up the clothes and tossed them in the dumpster. The cops were arresting kids because it's still considered stealing even though they threw them out, it was still on public property or something. It's all about protecting their brand. If every hobo can get there hands on a Abercrombie and Fitch sweatshirt or a designer wedding gown what on earth would people want it themselves.

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