Taylor Swift's Photoshopped Ad Shouldn’t Be a Problem

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Taylor swiftTake a peek at Taylor Swift in a new ad for CoverGirl, and there's no doubting that she's been airbrushed. Yes, the 22-year-old songstress is beautiful, but no one's skin is THAT flawless. And while I love CoverGirl products, I have my doubts that an average woman is getting that sort of lash height from their NatureLuxe Mousse Mascara.

The National Advertising Division (NAD) is doing something about Taylor's too good to be true look by banning the CoverGirl ad altogether. Here's why: It takes issue with the fact that the ad claims users could get "2X more volume" when in fact there's no way to prove that. That, and according to the disclaimer at the bottom -- Swift's luscious lashes are the result of photoshopping (NOT MASCARA). 

Let's be serious: there are about a bagillion overly-Photoshopped ads out there. This is JUST one. Besides, you have to be a moron to look at an ad like Taylor's and actually think that's what the product's going to do for you.

No, it's not fair to us, the consumer, that loads of cosmetic ads feature airbrushed results. However, that's what advertising is all about, and it's the way the cookie crumbles. The ad's purpose is to sell the product. If you ask me, it's wrong to just pull Taylor's ad or Julia Robert's ad without setting some sort of constant guidelines for the entire industry.

Not for nothing, but who's to say that the tweaking in Taylor's ad is any worse than the ones featuring Queen Latifah, for example. If you ask me, Latifah's look a bit more enhanced. Nevertheless both women look stunning, and airbrushing or not, I'm definitely interested in what they're selling.

No matter how great a beauty product's ad is, the only way you are going to know if it's worth the splurge is if you try the product yourself. I couldn't tell you how many mascaras I've tested throughout the years. The bad news? An ad like Taylor's may make you and me want to buy a less-than-great mascara in the first place. The good news? We're not stuck with it forever.

Do you think Taylor's ad is misleading? Do you buy certain beauty products because of how they're advertised?

 

Image via CoverGirl

beauty, celeb style, makeup

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Melis... Melissa042807

If they're going to pull Taylor's ad, can they pull all of Sarah Jessica Parker's for Garnier too? Because she's so airbrushed it isn't even funny. They airbrush away all her lines and wrinkles. 

Kelli... KelliansMom

i have come to realize that all make up ads are retouched and most mascara adds have little disclaimers that say false lashed used ...doesn't really stop me form buying products but i do search out real reviews form real people first 

Procr... Procrastamom

Yes, it's about time they started pulling misleading ads.  Like the poster said on the Huffington Post, you can't say "this product does X" in the main body of the ad and then in tiny print at the bottom say, "Uhm, no really it doesn't do that".


And I don't buy products based on the ads.  I usually buy them based on price or a sale.  Especially something like mascara, which should be replaced every three months to prevent infection from the bacteria that builds up in the tube.  

tuffy... tuffymama

I don't buy CG because it's crap. And ditto on pulling the SJP Garnier ads. Girlfriend didn't have skin that young when she was on Square Pegs.

Look, TS has a weird-shaped face, like a Nickelodeon cartoon. That her dubious songwriting talent has translated to a "singing" career and paid modeling contract is good for her, but I like to see genuinely pretty people or just plain real people in ads, not PS'd little kids with jacked grills and wonky faces.

nonmember avatar Cassie

I think they should start pulling these types of ads (or better yet, stop making them). There's a mascara commercial (I can't remember which brand right now), but the voice on the commercial tells you that you can get thicker lashes with the mascara, and something about not having to wear false eyelashes. But if you look at the models on the commercial, they are all clearly wearing false eyelashes. Granted, nobody said that the models weren't wearing false eyelashes (so it wasn't lying) but there's a reason why they have models or celebrities on the ads. Otherwise, just show the mascara, why have people in the ads anyway?

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