Take a peek at Taylor Swift in a new ad for CoverGirl, and there's no doubting that she's been airbrushed. Yes, the 22-year-old songstress is beautiful, but no one's skin is THAT flawless. And while I love CoverGirl products, I have my doubts that an average woman is getting that sort of lash height from their NatureLuxe Mousse Mascara.
The National Advertising Division (NAD) is doing something about Taylor's too good to be true look by banning the CoverGirl ad altogether. Here's why: It takes issue with the fact that the ad claims users could get "2X more volume" when in fact there's no way to prove that. That, and according to the disclaimer at the bottom -- Swift's luscious lashes are the result of photoshopping (NOT MASCARA).
Let's be serious: there are about a bagillion overly-Photoshopped ads out there. This is JUST one. Besides, you have to be a moron to look at an ad like Taylor's and actually think that's what the product's going to do for you.
No, it's not fair to us, the consumer, that loads of cosmetic ads feature airbrushed results. However, that's what advertising is all about, and it's the way the cookie crumbles. The ad's purpose is to sell the product. If you ask me, it's wrong to just pull Taylor's ad or Julia Robert's ad without setting some sort of constant guidelines for the entire industry.
Not for nothing, but who's to say that the tweaking in Taylor's ad is any worse than the ones featuring Queen Latifah, for example. If you ask me, Latifah's look a bit more enhanced. Nevertheless both women look stunning, and airbrushing or not, I'm definitely interested in what they're selling.
No matter how great a beauty product's ad is, the only way you are going to know if it's worth the splurge is if you try the product yourself. I couldn't tell you how many mascaras I've tested throughout the years. The bad news? An ad like Taylor's may make you and me want to buy a less-than-great mascara in the first place. The good news? We're not stuck with it forever.
Do you think Taylor's ad is misleading? Do you buy certain beauty products because of how they're advertised?
Image via CoverGirl