Who Cares If Stores Are Against Christmas?

holiday window displayWhether or not you believe that Americans should say "Happy Holidays" instead of "Merry Christmas," the season of giving is still upon us. You know what that means, right? It's prime time for holiday advertising and festive window displays in all the major clothing retailers. It's also prime time for fun-hating organizations like the American Family Association to criticize those holiday displays and remind us all of the reason for the season.

The AFA recently released their "Naughty or Nice?" list detailing which popular retailers are for and against Christmas. According to the AFA, companies that use the term "Christmas" on a regular basis are "pro-Christmas" and, therefore, considered "nice"; companies that mention Christmas infrequently are indifferent; and those that don't use the word "Christmas" at all are "against it" (A.K.A. "naughty").

Come ON. You mean to tell me that a store like Victoria's Secret is AGAINST Christmas? They sell pink Santa hats, for Christ's sake!


Victoria's Secret may be on the bad list, but at least they're there with some good company. Banana Republic, Foot Locker, Gap, L.L.Bean, and Old Navy have all made the naughty list as well. When I run through the list of these stores, do you think anti-Christmas? I sure don't. I think of cozy seasonal sweaters for my dad and cute holiday dresses galore.

A quick look at Banana's website shows a holiday wreath and a seasonal red background. Head on over to Foot Locker, and see more festive red and their slogan "Celebrate Kicksmas" (accompanied by 20 percent off code for use on the entire site). Yes, these moves DEFINITELY make the companies look like Christmas Debbie downers. (I'm hoping you sense my sarcasm here.)

As a Jewish woman myself, maybe I should care more about a store's "seasonal policy," but I don't. I could honestly care less if Kohl's, for example, advertises pro-Christmas and Victoria's Secret doesn't. It doesn't change that I still want what Victoria's Secret AND Kohl's have to offer. Does it really matter if the cute PJ's for grandma are from Gap? Of course not. What I think is most important is, as a bargainista, I'd much rather keep my shopping on some sort of budget. Trust me, that budget does NOT discriminate between one holiday and the next.

Do you shop in certain stores because of the way they celebrate the holidays? Or are you as impartial as I am?

Image via resedabear/Flickr

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