At no point in my life have I, or any of my friends, ever considered myself to be prudish. I'll laugh at the dirtiest of jokes. Hell, I'll even tell a few myself. And when most people cringe at an advertisement or commercial for being too risque, I typically shrug it off.
Except for the latest Marc Jacobs ad, which features a tousled-hair, tousled-dress Dakota Fanning sitting coquettishly on a pink floor with a phallic-shaped perfume bottle called "Oh, Lola!" smack dab between her legs.
Yeah, that one kinda sticks with you. For all the wrong reasons.
I first saw the ad a few weeks ago while I was mindlessly flipping through a magazine on my way into work. I paused and raised my brows when I came across it. "Is this really an ad?" I thought. "Seems a little racy. Particularly since it's Dakota Fanning." Then I wondered if I had turned into a prude.
Turns out I haven't. The ad is a little racy. Actually, it's a lot racy, so it's been pulled. The U.K.’s Ad Standards Authority made the decision after determining that “the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualize a child.” Dakota is only 17.
If the photo was styled exactly the same way -- same placement of bottle and all -- but had a different (read: older) model, I wouldn't have thought twice about it. Ads, particularly fashion ads, are always vaguely sexual looking. But the fact that it's a young girl -- and she's made up and positioned to look really young -- well, that makes it more icky than provocative. And that's never in style.
Do you think the ad is too racy?
Image via Splash