Nail Polish for Men Is Totally Disturbing


nail polish for menIt's been a banner day for Ryan Seacrest. First Kim Kardashian files for divorce, and now there's a line of nail polish specifically marketed to men. He must be freaking out! I feel like he's the kind of guy who would get manicures and pedicures -- Seacrest always looks fly. So maybe he'd be into nail polish by EvolutionMan. Mmmhmm, that's what it's called. Slap the word "man" on the end of any product, put it in steel gray packaging, and the mens will just buy it up, thinking all the while how manly they are.

Psych. There is not one man I know who would buy this absurd, absurd product.

I think any guy who gets his nails did doesn't mind the color selection at his local salon. The EvolutionMan colors aren't new even. They're white, clear, gray, and dark purple. Those exist already. Just because they now come in a "manly" bottle with the word "man" on it doesn't make them special.

It makes them stupid. I like a guy with clean nails, but I don't think I'd prefer that he paint them Metallic Eggplant, or whatever. And let's be real, I don't really see this taking off with the business crowd. Sure there are guys who paint their nails but generally speaking, they're the Justin Bobby type who work in a creative field where dressing outside of the box is encouraged. I don't see many financial planners with gray nail polish on. Besides, the whole metro look is soooo 1997.

So not only is EvolutionMan targeting men, they're targeting a very specific man who may or may not exist outside of New York and Los Angeles. Yeah, to say this product is going to tank is kind of an understatement. There's only so many bottles that Seacrest can buy. He's not enough to keep the company afloat.

Do you like the idea?


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jagam... jagamama0710

No. To each his own but I personally like my man to be manly. 

nonmember avatar izzie

one of my best friends is a man and he paints his nails quite often. it takes all kinds to make the world go 'round. people need to have less set notions of what is and isn't considered okay for men and women. my friend is gay but i don't really see how that enters into it. he is still a 'man' and to each his own i say.

Alicia Lili Mauer

I'm with Izzie. Hell, my straight, married, new-father cousin gets manicures. He also hunts, collects guns, goes four-wheeling, and drives a pick-up. I don't think keeping his nails neat (a trait his wife seems to appreciate) makes him less manly. 

nonmember avatar ellen

wow, this is really hateful and scathing. i know plenty of men who wear nail polish who are plenty "manly" (whatever you mean by that) that aren't anywhere near LA or NYC. but, you know, good job emasculating them and reinforcing stupid gender stereotypes.

by the way, this isn't even a new thing. BB Couture brand nail polish has had a line out for men for many years now.

lehof... lehoffman

So you don't see this taking off because the business crowd won't buy it? I see where you could make an argument that this is stupid, but that is not it. The reason would be that there are plenty of brands of nail polish that a man wouldn't be embarrassed to buy. It's not like deodorant where a man might be embarrassed to buy a stick that's pink with sparkles and smells like vanilla orchid.

Texas... TexasRose82

Why should anyone care what a man chooses to wear on his fingers? Get over it. It's none of your business anyway.

Nraw2011 Nraw2011

No, men who get sexually aroused by children are Totally Disturbing.  The writers here need to get some perspective.  GET. A. GRIP.  Who cares.  

Brandie Boo Bryan

It's nail polish. I highly doubt that just because it has a marketing towards men mean it's going to be bought just by men anyway. If it has a nicer color than some of the other brands, I might just buy some for myself. I also don't like how this article is just automatically drawing up the whole "a man is" definition. If you don't like your man wearing nail polish, than don't date/marry a guy who does. It's kinda like saying a woman that purchases a man's deodorant is less of a woman...or if a woman purchases a man's razor. 

Pooob... Pooobaihr

Oh this would sell like hot cakes in Japan.  Many men wear nail polish there, but of course most of them are people that are in the "creative" field. IF thats what you want to call it.  Not only musicians and stylists, but also editors for certain magazines, models, photographers, owners of certain jewelry places.  Just tons of guys.  So, if it doesn't become a huge hit here, loads of guys in Japan (or just Asia in general) would buy it.

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