Missoni for Target Debut Crashes Site

TargetShoppers eager to snatch up the new Missoni for Target collection were met with this image when they tried to access Target.com this morning.

The collection, which debuts today, is so popular that would-be Missoni owners crashed the site!

Are you eager to buy?


At 7:30 this morning, I already had a message on my Facebook page from a friend telling me about the site crash. She said that even the customer service phone lines were jammed! But she didn't even have to let me know -- I had already tried to get on the site myself!

I'm iffy on the women's clothing for myself, but I definitely want to pick up a few of the crazy-patterned knit pieces for my 7-year-old daughter.

Early risers were able to buy Missoni before the site crashed. According to Twitterers:

Up early for Missoni at Target after stalking it for weeks, and suddenly I am paralyzed with indecision. -@mariannecanada

up shopping missoni for @target online before i kick off day 5 of #nyfw! crazy about the zig zag front panel dress. -danaoliver

It's okay if you woke up at 7am to shop Missoni for @TargetStyle - we did. -@NylonMag

Even Katie Couric Tweeted yesterday that the line would debut today!

I'm not sure I've ever seen this much excitement over a Target designer collaboration.

You can see more of the 400-piece collection here. Many of you disliked it when I showed you some of my favorites from the lookbook, but I have to say that I'm cautiously optimistic about it. I can't wait to see the reviews as shoppers begin to buy the pieces in stores today and put their thoughts online.

Will you shop this collection?


Image via Target.com

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