Demi Moore for Ann Taylor Ads Are Disturbing

Beauty & Style 54

Demi MooreIn theory, Demi Moore is the perfect celebrity model for Ann Taylor.

The 48-year-old actress manages to be glamorous, timeless, and relentlessly classic -- much like the image Ann Taylor wants to portray.

But when I saw the Demi Moore's ads in the fall fashion magazines, I was, frankly, very disturbed.

Click through to see them and find out why.





Check out these two ads from the fall 2011 Ann Taylor campaign:

Ann Taylor


Ann Taylor

Pretty, yes -- and if this model were an unknown, I wouldn't think twice about the ads.

But I happen to know that these photos are of Demi Moore.

And these photos, particularly the first one, DO NOT REALLY LOOK LIKE DEMI MOORE.

Instead, they look like an approximation of Demi Moore. A wax dummy of Demi Moore.

These photos have clearly been airbrushed like there's no tomorrow.

And the thing is, I've seen lots of un-airbrushed photos of Demi Moore. This woman is in great shape. She seems to have had some serious plastic surgery. She needs no airbrushing.

Which leaves me to wonder why Ann Taylor felt the need to airbrush the hell out of her -- to the point where she's nearly unrecognizable. And if they felt the need to airbrush a 48-year-old woman that much, why hire her in the first place? And more importantly, who the hell are they marketing to, anyway? Because as far as I can tell, 48-year-old women (and women who want to look as good as the unairbrushed Demi when they're 48) are the people who are buying Ann Taylor clothing!

WTH, Ann Taylor?!

I'm not the only one who feels this way. According to gossip columnist Perez Hilton, Ann Taylor's Facebook page was flooded with complaints about excessive airbrushing after it unveiled the Demi Moore ads. And other bloggers have complained about the airbrushing as well.

So now I'd like to know what you think about all this. Cause for concern? Or tempest in a teapot?


Images via David Shankbone/Flickr and Ann Taylor

celeb style, advertisements, designers


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jagam... jagamama0710

She looks like Jennifer Connelly in the top one.

cocob... cocobeannns

I think the second one is pretty. And what's the difference between these and the Kardashian Kollection pictures that were written about? Those were alot more photoshopped than these are.

dirti... dirtiekittie

who isn't photoshopped these days and airbrushed within an inch of their lives? what cracks me up is if you're going to do all of that touching up and fixing things, why not hire a cheaper, less attractive celebrity as your ad-person? hey helen hunt! there's still work for you! lol

Linds... LindsayFerrier

I'm used to seeing Photoshopped ads, but when you're Photoshopped to the point where you don't even look like yourself, something's wrong.

nonmember avatar K

I agree - the first picture is especially disturbing. It looks like they removed her hip bones completely.

Jennifer Dickey Elwell

I have been a very loyal Ann Taylor shopper but have found myself enjoying Talbots more these days because they are featuring women with a little more substance in their catalogues... next to the typical "model" types. I love it. Not all women are 5'10" and a size 2.

mtnma... mtnmama111

I personally think Demi looks as if she needs to eat a sandwich (or two!!!;) so the airbrushing doesn't make her lok *better to me*- that older woman *I've dieted myself to death look* (she shares it with Maria Shriver) is just so not appealing.. IMO women should have a little cushion..

but they should have left her *undone* LOL if they were trying to appeal to that demographic

sunny... sunnybunny5us

Why hire a celebrity if they are making the ad where you can't recognize her? That seems a big waste of money doesn't it?

beyon... beyond.eden22

ALL model photos are airbrushed. It's supposed to make the rest of us feel hideous in our own skin.

L1558 L1558

The airbrushing, being Photoshopped within an inch of your life, and perfection is part of a standard ad nowadays. Pressure is on more than ever.

Demi Moore looks just as natural as that big urban landscape behind her that has no animals, vehicles, or other people in it.

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