Abercrombie Offer to Pay 'Jersey Shore' Cast Not to Wear Clothes Is a Shameless Stunt

the situation abercrombieMike "The Situation" Sorrentino seems to be in a bit of a situation himself. After swaggering around in Abercrombie & Fitch clothes on MTV's Jersey Shore, the preptastic retailer is less than pleased. So turned off, in fact, that they're offering to pay the star to not wear their clothes.

Yes, you read that right. Paying someone NOT to do something. I don't know if I've ever heard of anything so freakin' awesome, for the person getting the payout anyway. In a letter to their investors, the company wrote:

"We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image."

It's a valid claim, sure. And Mike and the rest of his castmates, to whom the offer was also extended, would be foolish not to accept it. But let's pause for a second, because just last summer, Abercrombie sold "The Fitchuation" shirt. Looks to me like their latest move is a little bit of a PR stunt, no?


I used to shop at Abercrombie. You know, when I was in my teens. I remember meandering my way through the manly cologne-scented store featuring never-ending tables of eensy tops, short shorts, and outlandish graphic tees that ride on the coattails of whatever is poppin' in the pop culture scene. Last summer, Abercrombie hopped on the Jersey Shore bandwagon, just like everyone else -- and made a profit.

But now? Well, I'm guessing positive that the show is starting to get a little bit old (it is not being renewed for a fifth season) and that's why the retail chain doesn't want to be associated with it anymore. The company is totally being wishy-washy. Sorry, Mike, you know you're all washed up when not even Abercrombie wants to make an easy profit off you.

There's just one other little thing I can't help but wonder: The last two seasons of Jersey Shore have already been filmed. Who knows how many times Mike and the gang are wearing A&F apparel in the streets of Italy or Seaside Heights. While the cease-and-desist offer may have the cast throwing their Abercrombie clothes in the hamper from this point forward, there's not much the company can do about what's already set in stone ... or film.

Whatever. To be honest, I didn't even notice Mike's Abercrombie ensemble on the last few episodes of Season 4 in Florence. I just can't seem to get past his overwhelming orange glow and sky-high greased hair. That's a horrible situation right there.

Do you think Abercrombie & Fitch should pay the Jersey Shore cast not to wear their clothes?


Image via Abercrombie-fitch-mens.com

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