Two European directors, Lernert & Sander, have shocked and awed us in past viral video art in which they've melted a chocolate bunny with a hairdryer and used household appliances as sex toys. But their latest venture feels a little more personal. They apply 365 days' worth of "natural" makeup to model Hannelore Knuts in one day. See what happens and how long it takes before the "natural look" makes Knuts look disgusting.
As someone who used to practically live in Sephora and had a blast piling on layers of foundation, blush, lip gloss, and mascara, it rarely occurred to me that wearing makeup might actually hinder beauty. And I'm not talking about just when you pile on so much (for a wedding, for photos, for a TV appearance, etc.) that you kinda look like a drag queen. It's just that seeing what the cumulative effect of day after day of even "light, natural" makeup looks like is definitely more Freddy Krueger than Diane Kruger.
It really makes me wonder about those copious strokes of the mascara brush or swipes of my powder foundation. In one day, it seems like nothing, but what are we really doing to our skin with all of that crap? And beyond the health aspect, is it really even necessary? Aren't we more beautiful without the constant "veil" of creams, powders, and balms?
Not that it's just their opinion that matters, of course, but I know our guys think we are. When they see us putting on our makeup day after day, Lernert & Sander's experiment is probably what they see in their minds, and it scares the hell out of them. After seeing this video, I kinda don't blame 'em!
Check it out for yourself ...
Does this video inspire you to use less makeup?
Image via Akira Ohgaki/Flickr


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Comments 12
I agree that this video doesn't adequately give you the damaging effects of make up on a regular basis because most women (I'm sure there are a few exceptions) are smart enough to remove one day's worth of make up before applying another.
On the otherhand, I have seen what make up can do to someone's skin. When I was in high school, one of our teachers had a daughter that did the pageant circuit. We would see the pictures on her desk of the daughter all made up and looking absolutely gorgeous. And of course, when she would visit, she would come with no make up at all. It's probably more than just the make up, the cleansing process probably contributes to it as well, but without make up, she looked like a mess. Her skin was bleached, blotchy and uneven.
I don't wear makeup. I feel that it masks my true beauty. I won't allow my daughters to wear makeup as I don't think it's needed. If someone can't like you the way you naturally look then that person isn't worth your time.
I wear make-up,but not every single and not always the same amout or products. No one should be vilinized for wearing it or not wearing. I have dark circles and scars. I cover those up and use a couple other things,but I ALWAYS wash my face. I find the video a bit dumb.
" When they see us putting on our makeup day after day, Lernert & Sander's experiment is probably what they see in their minds, and it scares the hell out of them. After seeing this video, I kinda don't blame 'em!"
Yeah, no.
Mission Statement: We wanted to apply 365 layers of makeup in one day to see how much is needed to go from a natural look to an outrageous one.
In short, you're reading more into this than necessary.
I wear make up, not everyday. But holy cow, this made me so glad I don't slather my facce in layers of make up. I only wear concealer and eyeliner, and this makes me SO glad for that!
This is really stupid. Obviously if you layer your face in makeup 365 times you will look like that. It means nothing more than that. So glad I just wasted my time.