New Policy Discouraging Photoshop Gives Hope to 'Normal' Women

photoshop fail
Photoshop fail
The American Medical Association has had enough with mutant arms, legs, and waists. They're not trying to help landmine victims or the ilk (but that would be nice, too), rather they're trying to save the epic photoshop victims from the willy-nilly erasers and stretchers out there with a stylus and an agenda. We've all seen these poor casualties on magazine covers and ad spreads, and now the AMA is swooping in to save them, and us, from the omnipresent "photoshop fail."

Jezebel reports that the topic of photoshopping and its effect on the population was discussed at the AMA's annual meeting. They've come up with a new policy that is against the adjustment of images of bodies. Is this the first case of a photoshop win?


We've suffered (and half-enjoyed) some of the most egregious photoshop fails in the past few years, and now it's great that someone is finally trying to put a stop to it. The models are skinny enough. Do their heads really need to be wider than their waists? Maybe the new policy will prevent ads like this Ralph Lauren one from ever being published.

The policy is asking advertisers to work with public and private organizations invested in protecting child development and health to come up with agreed upon guidelines for photoshop usage in advertising. Who knows if it will happen, but it's a great place to start.

The AMA is arguing, and rightfully so, that photoshop "promotes unrealistic expectations of appropriate body image" and I think they're dead on. The stick skinny legs that are more glossed and shinier than a brand new Camaro, the waists so thin you could probably see a grape if she swallowed one, the arms so fat-free they could be broken by a strong gust of wind ... it's gotten to a point where some of us can laugh at the total distortion, but it's really not a laughing matter.

Teens and young girls who look at these ads and magazine shoots don't necessarily realize that the models they're seeing aren't, well, real, and the girls' self-esteem and perception of what's ideal suffers for it.

The AMA is out to protect those girls and young women and it's admirable. Right now the AMA is targeting advertisers, but I hope magazines are on the watch-list, too. They're really no better when it comes to photoshopping.

Do you agree that the AMA should have a policy on photoshopping?

Photo via dreamglowpumpkincat210/Flickr

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