Target Eliminating Their Cute Clothes Would Be Tragic

Nicole Fabian-Weber

rodarte dressI'm sure we're not the first, but my friend and I coined a phrase called "The Target Hundred." This expression is used to describe the act of going into Target for Windex, batteries, and tampons, and coming out with a beach bag, sandals, and a maxi dress. In other words, it's damn near impossible to enter Bullseye Manor and only spend what you intended to. And it's not your fault. Their clothes and accessories are just too cute.

I currently don't live near a Target, and in some circles, including mine, it's grounds for moving. But when I am near one (like when I visit my dad) or when I lived next door to one, watch out. The routine goes like this: I sweetly ask my husband if he needs anything, under the auspice of "Don't worry, you take a load off. I'll run this stupid errand." And then once I'm there, in my solitude, all embarrassing hell breaks loose

Within minutes my handheld cart is filled up with Isaac Mizrahi tops, Alexander McQueen dresses, Rodarte skirts, and Anna Sui trousers. Of course, my handheld cart, which was just a futile psychological trick I tried to play on myself, much like cinching your belt one loop too tight, is quickly replaced with a three-wheel-working push cart. And because of the unreasonable seven-item limit, I make a multitude of trips to the fitting rooms.

We all know how this story ends: I walk out $150 poorer, I hide the bags from my husband in the truck, and eventually, when guilt has overcome me -- typically on the ride home -- I confess to my irresponsible spending. I am a bad person.

My -- and your -- willy-nilly Target spending could become a thing of the past, though. Probably not. But maybe. The Wall Street Journal is reporting that Target, what with all its advertising for inexpensive food and cleaning products, could be losing its cachet in the fashion department. They said:

Adrianne Shapira, retail analyst at Goldman Sachs, said Target has confused its shoppers by emphasizing food and low prices at the expense of its cool image.

Could it be true? It doesn't apply to this girl, who devours their juniors' section like a meth addict on the set of The Wire, but are people really putting the reins on their Target clothing -- because the company is focusing too much on "non-cool" things? Say it isn't so.

You, of course, may be thinking, "Well, then there's more swag for you." I, a person with a penchant for going straight to the worst, am thinking, "What if they start making less because people are buying less?" This would be tragic. This would cause a gaping hole in my already stuffed-to-the-brim closet. Sure, there are other cheap-chic stores, like Forever 21 and H&M. But neither of those places sells dog poop bags. And I can't open a credit card there.

Do you buy Target clothes? How much do you really spend when you go in there? We're all friends here ...


Image via Target

Read More