The Hollywood Reporter is, um, reporting that Heidi Klum stripped down to absolutely nothing for the latest series of ads promoting the upcoming ninth season of Project Runway.

Clearly, Heidi isn't afraid to pose naked -- she appeared in the buff on the cover of German GQ back in 2009, just as an example -- and I suppose if I had a body like Heidi's, I'd be baring it all every chance I got.

However, it does seem a little odd that she'd pose nude for Project Runway ads, simply because the whole point of the show is ...

CLOTHES.

I guess some people will do anything for a little extra publicity.

What do you think of this news?

The biggest news to come out of this story, as far as I'm concerned, is that the new season of Project Runway kicks off this summer on Lifetime.

I LOVE THAT SHOW.

Anyway, Lifetime's president Nancy Dubuc announced this week in a press conference that Klum's photos for the show were part of Lifetime's new effort to spotlight women who are "brazen, strong, confident, and sexy," according to The Hollywood Reporter. According to the story:

To hear Dubuc tell it, having Klum show off her model figure is a way of showcasing a woman who has all of those attributes. 

It is also a way to court attention ... And as Dubuc acknowledged during the session, finding ways to cut through the clutter is an increasingly vital piece of the television formula today.

Plus, she said with a big smile, "It's Heidi F--in' Klum."

Sounds like a real prize, that woman.

So what do you think about Heidi's photo -- shameless publicity ploy or image of a "brazen, strong, confident woman"?

Image via GQ