Is This Ad Racist? Naomi Campbell Thinks So

Lindsay Ferrier
Beauty & Style
30

CadburyNaomi Campbell is deeply angered by this Cadbury ad, which ran in supermarkets and newspapers across the U.K.

Campbell told British newspaper The Advocate:

I am shocked. It's upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this. It is insulting and hurtful.

In response, Cadbury pulled the ad, saying in a statement:

It was certainly never our intention to cause any offense, and the campaign itself is a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss.

What do you think?

Campbell isn't the only one angered by the ad.

The UK group known as Operation Black Vote wants Kraft, the company that owns Cadbury, to apologize for the ad. The group also might stage a boycott.

Meanwhile, Campbell is considering "every option available," according to The Advocate.

Cadbury seems to not have realized that the ad would be offensive, but that's the problem according to black advocates, who say it's indicative of how companies treat black people in general.

What do you think about the ad? What should be done about it?

 

Image via Cadbury

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