Misleading CoverGirl Ad Will Open Your Eyes

Nicole Fabian-Weber

mascaraOne of CoverGirl's many mascaras, LashBlast Volume Mascara, is facing some serious criticism these days. The advertisement for the makeup features America's Next Top Model winner Nicole Fox sporting some seriously voluminous lashes, as mascara ads often feature. But in teeny, tiny, itsy, bitsy print are the words:

Lash inserts were applied to both of Nicole's lashes to add lash count before applying mascara.

Lash inserts=False eyelashes. "What the crap kind of advertising is this," you're thinking, right? "Why is CoverGirl lying to me?" "Why do they want me to be ugly?" They don't. They just want to sell their product. And they're just doing what the rest of the beauty industry does.

Is this shady advertising? Sure. Is it -- no pun intended -- false advertising? Eh, I don't know about that. See, no matter how fine the print, CoverGirl does tell us that "lash inserts" (which, to me, that terminology is the shadiest part of all -- just say "false eyelashes") have been added to the model's eyes. And is there a single, solitary person who looked at Fox's eight inch eyelashes and thought, "Wow, that mascara looks like it works wonders!"? Clearly, Fox is wearing false eyelashes in the ad. They're basically hitting her forehead.

And this is by no means the first time companies selling beauty products have "enhanced" their models. A few years ago, L'Oreal was in a similar situation with Cheryl Cole when they added extensions to her hair for a shampoo commercial. During the TV spot, a message flashed on screen, saying her hair is “styled with some natural extensions.” Of course, the words remained readable for less than two seconds, but hey, at least they were kind of/sort of honest.

I'm not condoning this type of advertising. Really, I'm not. But I just don't think women should rely on, well, advertising, as their be-all, end-all for makeup and hair products. Even if Fox didn't have falsies on her eyes, and even if Cole didn't have a weave in her hair, we still wouldn't look like these women after buying the products they were shilling. The lighting, the super expensive camera, the air-brushing. We can never amount to all that.

Personally, I'm a fan of beauty blogs, the comments section on Sephora, and good old fashioned trial and error for my beauty needs. I highly suggest you check out makeupalley.com before dropping $40 on a bottle of shampoo. And if you don't like that eye shadow you bought, take it back.

Everybody knows the beauty industry is completely full of it, and if we just stop buying their crap products, instead of complaining about how bogus their advertising is, maybe they'll stop taking us for such fools.

What do you think about CoverGirl using false eyelashes in their mascara ad?


Image via CoverGirl

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