Next Target Designer Collaboration: Missoni

MissoniThe news just came out on Twitter:

Target's next designer collaboration will be with Milanese label Missoni.

It will be, according to, the largest design collaboration to date, with more than 400 products that include womenswear, menswear, children's clothing, bedding, and dinnerware.

It'll all be up for grabs at Targets across the country between September 13 and October 22.

But while I'm a fan of Missoni's singular knitwear styles, I'm a little leery of a marriage between the label and Target.

Here's why ...


Missoni's knitwear is so unusual, I'm not sure it will translate well to the typical "American family," the demographic that Target is obviously shooting for with this particular designer collaboration.

Liberty of London made sense. So did Calypso St. Barth. But can you seriously picture yourself walking around in Target-ized versions of the looks in this ad? What about your kids? Or, *snicker* YOUR HUSBAND?

My husband actually bought a shirt and a few ties from the Liberty of London collaboration. But I have a feeling he's going to roar with laughter when he sees what comes out of the Missoni collaboration for men.

My other misgiving has to do with the Calypso St. Barth's collection's fatal flaw: cheap materials.

I can't even imagine a Missoni top or skirt made with acrylic knit.

I'm shuddering now just thinking of it.

What about you? Are you excited about the upcoming Missoni designer collaboration?

Or ... not?


Image via Missoni

Read More >