If you plan to try on that designer dress in the store and then go online to buy it at half the price (um, like I do), then you might want to think again. Retailers in Australia are trying to implement try-on fees that are refunded if you decide to purchase, but not if you don't.
For $50, you can try on a pair of ski boots or a designer dress. If you buy it, it's rolled into the total. If not, you eat it.
It makes sense, of course, but as goes the video store, so too goes the clothing store (and possibly the book store). The fact is, shopping online connects you to thousands and thousands of people selling the same merchandise at much better prices. You would be a fool NOT to buy online instead.
Still, this idea is smart. But it won't work.
Savvy online shoppers know that returning -- though a colossal pain in the booty -- is totally possible. Other than shopping for sport, which most of us love to do, shopping in person just doesn't offer as much.
Just the other day, I was shopping in my second favorite store (Free People) and couldn't find a shirt I wanted. When I got home, I went online and there it was. On sale. The store was fun and all, but just couldn't compete.
Now, obviously in that case, Free People got my money either way, so they don't care. But with high-end designer stuff (or expensive ski stuff), there is another story. People sell that stuff for less money, but it's harder and sometimes even impossible to return, so you want to size it right.
Besides, shopping online isn't the only reason people choose not to buy the things they try on. Maybe it doesn't look good. Maybe it didn't fit. Maybe it wasn't as comfortable as it looked. Either way, there are many reasons why we "try before we buy."
The result is a complicated situation. I can see how it could work, of course. Most of us would pay the little bit extra just to make sure things fit, but when you're talking about hundreds of dollars in savings, then it's hard to imagine most of us wanting to eat that.
If I were told I needed to pay to try things on, I would just shop elsewhere.
What about you? Would you pay to try things on?
Image via Amy Guth/Flickr