J.Crew President Paints Son's Toenails Pink, Chaos Ensues

J. CrewNotice anything "odd" about this screen grab from JCrew.com?

FOX News sure did.

J.Crew sent this pictorial out in an email newsletter to subscribers last week. It can also be seen on the website itself. And FOX had a freak-out about it. A story on the FOX News website about the ad reads:

“This is a dramatic example of the way that our culture is being encouraged to abandon all trappings of gender identity,” psychiatrist Dr. Keith Ablow wrote in a FoxNews.com Health column about the ad.

The article also quotes an opinion piece posted on the Culture and Media Institute's website by Erin R. Brown, with a headline that trumpets "J.Crew Pushes Transgendered Child Propaganda."

Oh come now.

So the kid's favorite color is pink and he likes to have his toenails painted?

Big whoop.

I have even less trepidation about Jenna Lyons sharing with the world that her son likes pink pedicures than I do about your average mom blogger doing the same thing -- because the truth is that Lyons' son Beckett will never be subjected to a middle class, suburban America crowd of peers that may very well one day tease him for this ad. Instead, Beckett will grow up in Manhattan with other privileged kids who, if they were to see this ad at the age of 10 or 12, would probably think it was cute. Or cool.

It looks like it was simply a slow news day for FOX News.

Racked agrees:

It's just pink nail polish, people. If the kid wants to wear pink nail polish, let him wear pink nail polish.

What do you think?


Image via JCrew.com

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nonmember avatar melanie

makes me feel better about my son's manicure that has been raising eyebrows around here (even in chicago!)...

nonmember avatar Anon

I think it's irritating that companies like this sell ugly overpriced garbage and then think up marketing campaigns that only ever stir up crap. It's too bad people buy into it.

nonmember avatar Lucy

It's troubling to me that very few mothers here feel this is harmful. As an early education teacher with my phd in child psychology, I have to counter these points. Like another poster stated, he is ten years old not a toddler. By enabling confusion of gender for this child you are doing more harm. The train of thought that I am letting him express his individuality is baseless here. His mother painted his toenails, he did not specifically take action himself. She should have told him that boys do not wear make up, girls do. Then she should have directed his energies towards something else. It has been clinically proven that encouraging this confused gender identity is much more detrimental to a Childs development than actually creating guidelines. Children look to their parents for their limits. They thrive better under rules and restrictions.

butte... butterflymkm

I too was a psych major in college and I disagree with Lucy. Children do need discipline and guidelines but putting them into a gender specific box is wrong. When you allow it to be a big deal the child sees it as a big deal and becomes insecure. There's no reason to make a big fuss about it, that just gives it more power. It's nail polish, not a tattoo! It comes off.

nonmember avatar Concerned

I prefer to listen to a phd not someone who took psych courses. Sorry butterflymkm.

nonmember avatar Michelle

Just because something isn't permanent doesn't mean it isn't detrimental and can't send a mixed message. In an effort to be "all accepting" and "cool", I think people are confusing the hell out of their kids.

nonmember avatar Taragirl

Butterflymkm are you serious? Putting them into a gender specific box is wrong? I think a little matter of a penis or not kind of precludes that argument. Where did you get your degree? I want to be sure not to send my BOYS there. There is nothing wrong with a toddler playing dress up. In fact I tried to go to the bathroom standing up because my brothers did. But my mother made sure to explain that ONLY boys do those things. What is wrong with being gender specific for goodness sake?

nonmember avatar Michelle

Butterflymkm, what makes it a big deal isn't a parent saying "no, nail polish is for girls". It's the dozens of comments a little boy is going to get for wearing bright pink polish in public. The attention that creates is what is going to make it a "big deal" for a little boy. When my son wanted to wear makeup, I simply told him "makeup is for girls". End of story. He didn't argue with me. He didn't ask again. And it certainly wasn't a "big deal".

nonmember avatar Cecelia

It's wrong. He is not a toddler he is ten years old!!!!!!

nonmember avatar Michelle

Actually, I believe he's 5 years old, for the record.

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