Today's not the best day ever for Blake Lively.
Rumors have emerged via the New York Daily News that the U.S. division of Chanel is not pleased by designer Karl Lagerfeld's decision to make Lively the celebrity face of Chanel Mademoiselle's handbag line.
Really? This news is surprising?
According to the Daily News:
The source adds that the grousing is over Lively's "off-brand look" -- the bitchy fashion industry's clinical way of saying that Lively's contemporary American beauty does not dovetail with Chanel USA's efforts to sell its fashions as the height of European sophistication.
Call me crazy, but the grumblings make sense to me!
I think Blake Lively is gorgeous, and she's obviously gone to great lengths to score this campaign for herself, aligning herself closely both with Lagerfeld and Vogue editor Anna Wintour.
However, she's known primarily as the star of Gossip Girl, which attracts a very young audience, one that won't be able to afford anything made by Chanel for a couple of decades -- if ever.
That said, I suspect that plenty of women who actually have the funds to buy Chanel don't even recognize Lively in the ads. If her role is to sell handbags, she very well may not have been the best choice for the job.
The general consensus is that Lively was chosen by Karl Lagerfeld himself, who seems completely taken by her, and that was more than enough to get her the job.
Yet predictably, Chanel's U.S. press office has been quick to refute the Daily News rumor, saying, according to the Daily Mail, "Blake's spontaneity and fresh youthful image have convinced Chanel that she is the right person to represent the house and this range of bags."
Hmmm ... I wonder.
What do you think?
Image via Chanel