For decades, nobody messed with the wedding dress. Styles changed, of course (have you seen photos of brides married in the '80s? Shudder), but generally speaking, the rule of the day was long and white.
Urban Outfitters, Inc., owner of Free People and Anthropologie, my two favorite stores in the world, is launching a Bridal collection on Valentine's Day (awww). The collection is called BHLDN and is what you might wear if you were getting married in a French boudoir.
The wedding gowns will be priced from $1,000 to $4,000 and the bridesmaids gowns will be $200 to $600 (good luck selling that price to your girls). There are also veils, shoes, and wraps, and eventually the retailer plans to offer everything from cake pedestals to place cards.
The brand will start out online only and expand to two or three stores come 2012. I ask you this: Have I died and gone to heaven? Because I'm pretty sure that my celestial nuptials would include ethereal gowns in rich cream with sashes and a tea-length.
The collection includes shorter dresses, colors, prints, and no bright white dresses. The gowns are designed for use outside the church, for those who are getting married on beaches and mountaintops and other locations for brides who are thinking outside tradition.
Here is a sneak peek:
Can't you see this one on a farm, amid daisies with a tented reception full of grass centerpieces? This is a perfect dress for a bride who wants to look natural and undone. Wavy hair with a crown of flowers would complete the look. Is it bad that my palms are sweating a bit even thinking about it? So lovely!
I am a huge fan of the tea-length wedding gown. My bridesmaids wore tea-length navy blue dresses way back when I got married (almost eight years ago now), but I kick myself, even to this day, for not thinking more outside the box when it came to my own dress.
Future brides, you are so, so lucky. This collection revolutionizes the way we think of Bridal and you are about to look so good on your wedding.
Do you like these dresses?
Images via BHLDN