In a move that feels more 1911 than 2011, the Advertising Standards Authority in the United Kingdom has banned a Yves St. Laurent commercial for the perfume Belle d'Opium, saying it's:
“Irresponsible and offensive, because the [actress Melanie Thierry’s] actions simulated drug use.”
This, of course, made me want to see the video.
Prepare to be very, very shocked.
Yes, I am completely and utterly SHOCKED.
But not for the reasons I thought I'd be shocked.
Seriously? Banning this commercial seems like a HUGE stretch to me.
By the ASA's standards, ballroom dancing should be banned from television because certain moves are definitely suggestive of sex. Also crime dramas, because people might get ideas on how to murder someone. And along those lines, the evening news has GOT TO GO.
This is the first case of advertising censorship I've seen lately where I totally could NOT see the point.
According to Woman's Wear Daily:
... the ASA ruled that one of the scenes in the spot “could be seen to simulate the effect of drugs on the body” and another “could be seen to simulate the injection of opiates into the body.”
Honestly, if I hadn't read that, I would never have even noticed that little arm tap.
I think it's safe to say that this commercial would NEVER be banned in the US.
What do you think? Should this commercial have been banned?
H/T: The Cut