Can Julianne Moore Change Talbots' Frumpy Image?

TalbotsI never count Talbots out entirely. Its clothing and accessories are classic and extremely well-made, and occasionally I can find a great piece on a deep discount item.

But overall, I've found the line to be a bit ... matronly.

That's why I'm excited that Talbots is making a tremendous effort now to overhaul its frumpy image, starting by hiring Julianne Moore as the new face of Talbots.

My opinion? Wise choice.

What do you think?

Check out more advance photos and video of Moore and the Talbots spring campaign after the jump and tell me in the comments what you think of the line!





Julianne Moore

First off, there's no denying that Moore looks fantastic in these photos -- I think she's an excellent choice for the image overhaul. Not only does she fit squarely in the line's demographic, she still manages to exude freshness and true beauty.

I'm not thrilled with the blouse and pants in the photo above, but I'm loving the potential of the dress in the top pic. It looks like this Bardot dress ...

TalbotsThis dress is available now for $159 -- steep, but I do like it ...


TalbotsWhat I'm loving, though, is this Champs Elysee skirt (Talbots, $89) ... I'm hoping we'll see lots of skirts like this one this spring. If so, I've definitely found my spring/summer uniform!

Talbots also has released a behind-the-scenes video of the Julianne Moore spring shoot, explaining the new Talbots vision ...

Having seen some of what's already available at, I have high hopes for this image overhaul.

What about you?


Images via Talbots, Fashion Gone Rogue, Fashion Copious


Read More >