HoochiewareWatch out, world! Hoochieware is here, a new lifestyle brand featuring "artistic novelty tees, perfect fitting jeans and pants, flirty skirts, chic dresses, and scent-sational body care products." But before all the hoochies out there get excited, just hold on.

Apparently, Hoochieware isn't for y'all. It's for, um ... the original hoochies.

Wondering what the heck I'm talking about? Read on ...

According to the Hoochieware news release, the brand wants to take back the term "hoochie," which they say originally referred to 1920s-era Flappers.

"These true 'Hoochies' were courageous, unapologetic, and proud of who they were," asserts the Hoochieware press release.

Uh. Okay.

So why should we care whether naming a clothing line "Hoochieware" is a bad idea?

Well, Hoochieware plans to donate 100% of its net profits to Point Hope, a nonprofit that helps women and families by teaching them life skills. With so much money potentially going to a good cause, wouldn't it make more sense to choose a brand name that doesn't have a negative connotation for women?

What do you think? Would you wear clothing with a Hoochieware label?

 

Image via Hoochieware

h/t Racked