Angry Consumers Protest Abercrombie & Fitch's Overpowering Store Spray

Teens Turning GreenIt's so nice to know I'm not alone in gagging each time I walk past an Abercrombie & Fitch store at the mall.

A protest is scheduled outside the brand's flagship store in New York City tomorrow, led by environmental groups that are opposed to A&F's policy of automatically spraying its Fierce cologne out of store track lights.

One of the protest groups, Teens Turning Green (pictured above), protested at the retail chain's San Francisco location last month. The group claims the spray is harmful. Here's why ...


According to a petition issued by Teens Turning Green, a study conducted by the Campaign for Safe Cosmetics found the following about A&F's Fierce Cologne spray:

  • Eleven chemicals not listed on the label due to a loophole in federal law that allows companies to claim fragrance ingredients as trade secrets.
  • Eight sensitizing chemicals associated with allergic reactions such as asthma, wheezing, headaches, and contact dermatitis.
  • Diethyl phthalate -- a chemical linked in recent human studies to sperm damage in adult men, abnormal reproductive development in baby boys, and behavioral problems in children.

A&F has issued a statement about the safety of its Fierce spray on its Facebook page.

Whether the spray is safe or not, I think most of you agree it's obnoxious. It really does keep me from going into the store 99% of the time.

Next, I hope noise pollution groups will start protesting the ridiculously loud music they play at Abercrombie & Fitch.

Get rid of the spray turn down the music, and I just might consider shopping there again.

What do you think of the Abercrombie & Fitch shopping experience?


Image via Teens Turning Green

h/t Stylelist


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