The subject of primer seems to be coming up a lot lately.
I've seen ads for primer, editorials about primer, photos of primer.
Everything is primer. PRIMER, PRIMER, PRIMER.
And what is primer, you may ask?
Primer is basically stuff you put on your face before the foundation or powder. I've avoided it for years because it seems like another way to make women spend more money at the makeup counter.
But when I went to pick up some new StudioFix at the M.A.C. counter last week, I'll admit I had primer on the brain.
"Do you need primer?" the saleslady asked me suddenly, as if reading my mind.
"Why yes," I responded. "I do."
So I tried it out this Prep + Prime Skin Brightening Serum (M.A.C., $40) the next day before putting on my M.A.C. StudioFix (which, incidentally, is AMAZING- it's a powder that covers as well as foundation, while feeling like a powder). The M.A.C. woman told me to only use about 3/4 of a pump on my face- just a tiny amount, and with so little product, I was sure I'd been duped.
But surprise, surprise.
I can honestly say my skin felt different after I'd put it on, and just as the M.A.C. lady had promised, I used WAY less StudioFix on my face during the day. I hate using it more than a couple of times a day, but in the summer I find myself dusting it on a little more because there's nothing I hate more than SHINY FACE. But with primer, I no longer have to do that! Primer + StudioFix = the perfect makeup!
Today, though, was the true test. I went on a hike with my family in the woods, primer, StudioFix, and all (shut up). When I returned home, I glanced in the mirror and I looked.... fine!
It was a MIRACLE!
Primer also has helped keep eyeshadow and liner on my eyes and not caught in the creases. It really is worth the money as far as I'm concerned, particularly because a little goes a long way. And if the price seems steep, don't worry- you don't have to spend $40 on primer--
In fact, this L'Oreal Studio Secrets Professional Magic Perfecting Base (Target, $10.99) is such a nice price that I'm totally willing to try it in an effort to save money.
And I continually hear RAVES about Smashbox Photo Finish Foundation Primer (Drugstore.com, $16 for .5 oz). I love that you can buy it in a small size to try it out before you invest in the full-sized, $49 version. You can wear it alone, according to the instructions, to minimize fine lines and pores, or under foundation or powder to increase its longevity.
Do you use primer? Do you want to try it now?
Personally, I don't think I'll ever go without it again.