What does the way you feed your baby say about what kind of mother you think you are? A whole lot. A new study shows that when first-time moms buy anything related to feeding their babies -- whether it's breast pumps or formula -- they're basing those decisions at least partly on their image of themselves as mothers. So for most moms, it's not just about feeding your baby the best food you can. It's also about feeding your baby in a way that shows what kind of mother you are (or want to be, anyway).
So women who buy nipple shields to help them breastfeed, even when it's excruciatingly difficult, do so partly because they see themselves as "natural" moms. Moms who formula feed may buy organic formula because that helps them see themselves as nutrition-minded, and compensates for not breastfeeding. It's not just about what moms think is the best for their babies.