Hello Kitty Maternity Ward: Soothing or Annoying?

hello kitty, maternity ward

Photo from Sanrio

Tell me. Is a Hello Kitty maternity ward really necessary?

I mean, newborn babies don't even see colors, like pink, for weeks and sometimes months.


Found via ohdeedoh, the Hau Sheng Hospital in Yuanlin in central Taiwan is all decked out in pink Hello Kitty decor — from the new mom's bedding and the nurse's uniforms to pink infant bassinets to pink or blue receiving blankets. Hello Kitty's sweet mug is even on the birth certificate cover.

Hospital Director Tsai Tsung-chi says, "I wish that everyone who comes here, mothers who suffer while giving birth and children who suffer from an illness, can get medical care while seeing these kitties and bring a smile to their faces, helping forget about discomfort and recover faster."

I love Hello Kitty, but I don't think I'd be interested in giving birth in her powder pink midst. Maybe it's just me, but I don't think seeing that little big-eyed cat in her pink bow would have helped ease the pain of childbirth in the least. Seems much better suited for the child-focused wing of the hospital.

So Hello Kitty maternity ward? Fun novelty for pregnant mamas or plain ridiculousness wasted on adults?

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