Banning Babies From Formula Ads Is a Cruel Jab at Moms Who Don't Breastfeed

Rant 67

formulaMoms in Sweden who choose to formula feed their babies instead of breastfeeding them may feel like social outcasts pretty soon, because the country is considering banning babies' images from all baby formula ads.

No more adorable blue-eyed babies on formula cans, no more formula ads in magazines because they'll only be able to be published in medical journals, and going one step further than the ads -- Sweden also may ban giving out formula samples and selling formula at a discounted price.

And as for the containers of formula that do make it into parents' hands? Yeah, there will supposedly be a warning label saying they should not give formula to their baby without the recommendation from a professional. (Wow. It's almost like they think feeding a baby formula is some sort of crime.)

Ok, so I get the whole "breast is the best" thing and I'm sure the lovely folks over in Sweden have the health and well being of their babies in mind -- but going so far as to not even put a picture of a baby on a can of formula to get the point across? (Really?!?)

For the sake of moms around the globe who are either unable to breastfeed or simply choose not to (because it's THEIR decision and nobody else's) -- this just seems so outrageous and unnecessary.

Sadly, it seems like as time goes on, moms who don't breastfeed are "frowned upon," if not flat-out scolded, more often than not. I can still remember the lactation consultant pacing back and forth outside my hospital room after I had my son like some sort of Nazi. And yes, I did breastfeed him at first, but I wound up switching to formula a few weeks after his birth, and guess what? He's perfectly fine. Couldn't be better.

I don't care where in the world you live, a mother should never be made to feel like she's doing something wrong because of how she chooses to nourish her child. And honestly, banning a baby's image from a formula ad or package isn't going to deter moms from making sure their child gets fed. If they want to promote breastfeeding and get more moms on board with it, they're really going about it the wrong way. Making moms feel like bad parents if they don't feed their babies the way the government wants them to isn't going to accomplish a damn thing.

What do you think of babies being banned from these ads?

 

Image via nerissa's ring/Flickr

breastfeeding, formula