There are two kinds of moms who breastfeed in public -- those who cover up and those who don't. Doesn't matter what way you choose to nurse your baby in public, of course, but my point is not every mom should be forced to cover up if it doesn't work for her ... or her baby. And every mother should have the right to feed her baby wherever and whenever baby is hungry.
Luvs, yes makers of diapers, did the incredible and featured a breastfeeding mom in a new commercial. It's funny, relatable, does that whole 'first kid/second kid' comparison, and makes a statement whether they intended to or not in defense of breastfeeding moms. Check it out.
Did you notice how the actor as a first-time mom breastfeeding her baby in the restaurant actually sticks out more with that big white blanket over her? She's uncomfortable and seems nervous trying to hide behind a plant. This is very much how many of us feel as a first-time mom trying to nurse baby in public. Especially knowing how most people think you should hide in the bathroom to do it.
But after the second baby, the mama is at ease. She even jokes to the waiter that her baby already ordered (breastmilk!) after she tells him, Eyes up here, buddy.
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I was a first-time and second-time mom just minutes apart -- I had twins. And I remember those early days of being worried that someone would see a baby at my breast while I was nursing in public and think it was obscene. But after a few months of fussy babies not liking being under covers while eating and worrying where my hooter hider was every time I left the house, I stopped concerning myself with all that and focused on feeding my kids whenever I had to. Because it's really not a big deal. Moms don't get naked to do it. And nipples aren't there on full display when kids nurse either. This Luvs commercial rings so true -- this is what it looks like when a mom breastfeeding in public. Nothing obscene about it.
Well, okay, maybe the commercial stretched the scenario a little bit. If they wanted to make it even more real, the toddler wouldn't have been so well behaved.
Great job, Luvs. And thank you!
What do you think of the commercial?


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Comments 145
I absolutely love LUVS. I also loved breastfeeding, and I've already decided, I'm not covering up next time, except in places like church where modesty is needed. During the winter, maybe, but throughout the summer, is crazy. I would get done feeding my daughter, and when I'd pull the blanky off, she'd be soaked in sweat, looking like she burned more calories than she ate. I want to design shirts with flaps for my nipples, so the rest stay covered, mainly for while I'm around male family members. I am quite modest. I don't wear short skirts/shorts, overly tight clothing, or ever show my cleavage, but when it comes to feeding my baby, I'm not going to cover the baby, who is already covering the nipple. Great job LUVS! And thank you.
awesome!!!! had to share!
not a fan of luvs at all but the ad is awesome!! i wish i was brave enough to nurse with no cover. i am just way to shy about that stuff
I love this! I wish I had been this confident years ago when I breastfed. Great commercial.