New Commercial Dares to Feature Mom Breastfeeding -- Finally! (VIDEO)

Mom Moment 53

breastfeeding commercialWith the majority of the general public thinking breastfeeding should only be done in a dark cave where no one can see and Facebook worried that a baby nursing is more risque than a teenager in a string bikini, a new Johnson & Johnson commercial came forward with the truth. It aired during the Oscars -- it wasn't even on cable! -- and shows a baby eating in the most perfect light.

This, my friends, is what it looks like when a mother breastfeeds her baby. There is no nipple exposure, a mother's shirt isn't lifted over her head so she looks all revealing and naked, and there isn't a big scene or a billboard that appears saying LOOK AT ME. In fact, it's something barely even noticeable. See for yourself.

The commercial melts my heart and not just because they show breastfeeding. It captures all those little moments during new parenthood and I'll admit that it makes my uterus ache for another wee one. And the narration -- sigh -- it's what many infants would be telling their moms if they could speak. You're doing okay, mom. You seem like a real keeper. I want you to know how much I appreciate you ... how much I love you. Pass me my kid's baby book -- I need to re-live it all!

It's a genius move by Johnson & Johnson after the great 'toxins in their shampoo' battle took place (they have since removed the formaldehyde). And I think it's about time. This type of "exposure" is exactly what the cause of the acceptance of women breastfeeding needs. The commercial brings the image right into the viewer's living room, essentially making the 'private moment' of the mom nursing her child public. I bet out of the thousands -- millions -- of people who see the commercial when it airs, many don't even notice. And that's exactly what it should be like if a woman is nursing her child either in public or at someone's home.

It's silly really that some get all up in arms over a mom nursing her child. If only people would concern themselves about something worth worrying about. There are kids being killed in schools -- the most recent one had the shooter publicly saying some very worrisome things on Twitter. Shouldn't these type of incidents be noticed and reported and something attempted to be done about it to save lives instead of people getting all in a frenzy over something that is good for babies like breastfeeding?

This world scares me sometimes.

I'm hoping more advertisers give breastfeeding some mainstream backing like J&J did. I'm hoping it furthers the cause of the acceptance and support of breastfeeding wherever necessary.

What do you think of this commercial?


breastfeeding, natural parenting

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nonmember avatar Amy

Um, she's not BF! Look closely. She's offering her little finger to the baby. Whoops on this article, huh??

Evaly... EvalynCarnate

Yep..its a finger. Whoops!

Kwiat2 Kwiat2

Breastfeeding or not, I will no longer buy Johnson & Johnson products, even if I have to spend more. They didn't remove those chemicals in the US until they gave into pressure, even though they already had the non-toxic version for Europe. Shows that they don't give a shit at all.

Stacey. Stacey.

For sure a finger. A breastfeeding commercial, just like bfing photos on facebook., is only sweet to people like you who are obsessed with it.


Also, we cant take every little comment on social media seriously. For one, it would somewhat affect our freedom of speech, and two it would take a lot of time and money to investigate millions of comments, of which most would lead to having no evidence of an actual crime in the works and lots of people who just had a bad day.

Torra... TorranceMom

I thought it was a nursing shot until I read the first two comments, went back and watched the video twice - pausing the second time. If only one woman watches this and is inspired to breastfeed instead of formula feed then it doesn't matter if it's a finger.

Cafe... Cafe MicheleZ

Ah ha. Well, it certainly could be breastfeeding. Or a pinky. Or both. I love that it does appear to look just like a mom who is breastfeeding.

Stacey. Stacey.

I would also like to ask you why you honestly think people cant tell when a mom is NIP just becasue a shirt isnt over her head? Please stop acting like we are morons who think women get naked to breastfeed and whatever else you said.

Wendy Bowers

People act like you're a moron, Stacey, because you act like a moron.   It isn't them, it's you. 

Mari Silva

I don't see anything wrong with a woman breastfeed, whether she covers herself or not. There are much worse things shown to the public and people are going to get stupid over something like this. Go save the world and make a difference instead.

jagam... jagamama0710

" If only one woman watches this and is inspired to breastfeed instead of formula feed then it doesn't matter if it's a finger."


Exactly. :) 

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