Beyonce & Blue Ivy May Start Brilliant Baby Name Trademarking Trend

LOL 16

Oh for crying out loud! Beyonce's baby Blue Ivy is only a few weeks old, and already there are greedy people who have thought about trying to make a cheap buck off her famous parents. Two people tried to file a trademark for the name "Blue Ivy," but luckily it got denied in both cases because the trademark office recognized the name as belonging to a famous baby. It's a good thing for Jay-Z and Beyonce that the filings were caught; otherwise, their baby's name might have wound up being associated with cheap perfume. (The horror!)

Of course, Beyonce and Jay-Z aren't stupid and also heard the sounds of future cash registers. They filed their own trademark application, which will likely be approved. And then they can produce all sorts of fancy diaper bags and strollers with little Blue Ivy's name on them.

Why don't more celebrity parents think of this? It's genius!

Plenty of other celeb tots have trademark-worthy names, and their famous moms and dads could have quite a bit of fun with how they could market them.

Let's start with Suri Cruise. Katie and Tom totally should've tried to pitch her name to the travel industry. I don't know about you, but I'd take a "Suri Cruise" over a Kate Gosselin cruise any day. They could pitch the "Suri Cruise" as a themed trip around the world where all the girls are required to wear heels and forgo stockings at all times. Pacifiers would be optional, of course.

More from The Stir: Beyonce Addresses Baby Drama & Denies a Diva Delivery

New mom Alicia Silverstone could take her whole vegan thing to a new level by trademarking baby Bear Blu's name. Doesn't he seem like a great candidate to represent a high-end vegan breakfast cereal? "Bear Blu Bites" has a nice ring to it, don't you think?

Zuma is such a cool name that is totally product friendly. Gwen Stefani and Gavin Rossdale could make even more mega-millions off a tot-sized scooter called the "Zuma." How fun would that be? I kind of want one already.

I guess we can't forget about everyone's favorite celeb baby name, Apple. Oh wait a minute ... the whole Apple thing has already been done. Something tells me that Gwyneth Paltrow's kid wouldn't be the right fit to represent the iPad. But the name is just so wholesome and fresh. It would have made for such a cute line of children's sunglasses. Nuts.

OMG. Harper Seven just can't get left off this list. I wonder if Victoria and David have filed an application yet? The possibilities are endless with this name. How about a high-end line of skinny jeans? "Harper Sevens" would SO be the new 7 For All Mankinds. I'd definitely order a pair.

Have you ever considered trademarking your baby's name?


Image via Pacific Coast News

celebrity babies, baby names

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jagam... jagamama0710

What happens when a celebrity names their a normal relatively common name (however unlikely that is lol) and they try to trademark it? Trademarking a name is ridiculous. Are we that money hungry?

nonmember avatar kay

I think that if this couple did indeed apply to trademark the nam it wouldn't be for busines practices, like creating their own line, it would be to protect the name from other vultures. This family did not sell any pregnancy pics, I doubt they'll sell baby pics, especally since you still can't find any pics from their wedding. This family seems to be walkin the walk when it comes to private family moments. (I'm scratchin my head about that horrible 'Glory' song though). But will the aplication be approved considering there was at least one business in operation by the name of Blue Ivy long before the baby was born?

i.hea... i.heart.nerds

I think it is the height of ridiculous to trademark a stupid name. Do they honestly think that there aren't other people named Blue Ivy? Or other businesses?

nonmember avatar Kyla

This couple really needs to come down to reality, and stop using a brand new baby as a business plot. Honestly, who the hell has a recording studio in the god damned delivery room? Say what you want about it being a "two day old" crying, but that song was out the morning after the news broke that this child was born.

twoki... twokidsrme

I always thought Beyonce was a bit off her rocker. Giving her poor child a stripper name just proved it. She's a loon!

Drago... Dragonmamas

I think it's sad when money is more important than the child in your arms.


Or your nanny's arms.

jessi... jessicasmom1

I dont like the name but each to their own

ToniLuv ToniLuv

I think its a beautiful name considering I have an Ivy too!!! The last name Carter is often used as a first name. Its a very cute baby/little girl name that she will grow into!! It is ridiculous how they have to have it trademarked but Im sure they have there reasons!

nonmember avatar a person

Blue Ivy is already the name of a wedding planning company in Boston, I believe. They can't trademark it. Sorry Beyonce and Jay-Z, your baby's name came a little too late. :)

Dayija Dayija

This name is so dumb! I thought those two would have a little more sense when it came to naming their child! Seriously, this child has to live with this name until she can legally change it on her own! OMG, how embarrassing...When I hear the first name I think of Old School and that old man name Blue. "You're my boy, Blue! You're my boy!" LOL

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